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RheoSense

Microfluidic viscometers and rheometers on chip

Vice President of Sales

Full-TimeUpdated on 10/22/2026
$160k - $215k/yr
Expert
Bachelor's, Master's, MBA, PhD
San Ramon, CA, USA
HybridUnspecified location (remote): Candidate location may determine eligibility for remote work; qualified candidates from all locations may apply.
Sales & Account Management
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree in Business, Engineering, Life Sciences, Marketing, or a related field; an equivalent combination of education and relevant experience may be considered.
  • At least 10 years of progressive sales experience, including significant experience selling technical, scientific, analytical, industrial, or capital equipment solutions.
  • At least 5 years of sales leadership experience, including leading managers, regional sales leaders, or multi-level sales organizations.
  • Demonstrated success driving revenue growth and achieving or exceeding sales targets at the organizational level.
  • Proven experience developing and executing sales strategies that support business growth, market expansion, and customer acquisition.
  • Experience managing complex sales cycles involving multiple stakeholders, executive buyers, and technical decision-makers.
  • Strong working knowledge of sales forecasting, pipeline management, customer relationship management (CRM) systems, and sales performance metrics.
  • Demonstrated ability to recruit, develop, coach, and retain high-performing sales professionals and leaders.
  • Strong analytical and business acumen, including the ability to translate data into actionable business decisions.
  • Ability to collaborate effectively across sales, marketing, engineering, operations, and executive leadership teams.
  • Authorization to work in the United States without current or future employer sponsorship.
  • Ability and willingness to travel domestically and internationally as needed to support customer relationships, team leadership, and business objectives.
Responsibilities
  • Define and execute the company's overall sales strategy, aligning revenue objectives with corporate goals, market opportunities, and long-term growth plans.
  • Own and drive global revenue performance, including sales attainment, pipeline health, forecast accuracy, and market expansion initiatives.
  • Build, lead, and scale a high-performing sales organization by recruiting, developing, coaching, and retaining sales talent and leaders.
  • Establish clear performance expectations, key performance indicators, and accountability measures to drive consistent execution and results.
  • Develop and optimize go-to-market strategies, including territory alignment, account segmentation, channel partnerships, and sales coverage models.
  • Lead complex, strategic sales opportunities and maintain executive-level relationships with key customers, partners, and stakeholders.
  • Drive adoption and utilization of customer relationship management and sales enablement tools to improve visibility, forecasting, reporting, and data-driven decision-making.
  • Expand revenue streams through solution-based selling across instruments, consumables, software, service agreements, and related offerings.
  • Identify and evaluate new market opportunities, customer applications, industry segments, and geographic regions to accelerate growth.
  • Collaborate with Marketing to align demand generation, lead management, messaging, and market positioning efforts.
  • Partner with Engineering and Product Development to translate customer needs and market insights into product enhancements and future innovations.
  • Work with Operations and Customer Success to ensure a seamless customer experience throughout the sales and post-sale lifecycle.
  • Develop and manage sales forecasts, budgets, strategic plans, and performance reporting to support informed business decisions.
  • Monitor market trends, competitive activity, customer requirements, and industry developments to inform commercial strategy and maintain competitive advantage.
  • Foster continuous improvement, operational excellence, and customer-centricity aligned with the company's principles of Efficiency, Error-Free execution, and End-User Focus.
  • Represent the company at customer meetings, industry conferences, trade shows, and other business development activities.
  • Provide regular updates and strategic recommendations to executive leadership regarding sales performance, business opportunities, risks, and growth initiatives.
  • Perform other duties and responsibilities as assigned in support of organizational objectives.
  • Travel frequently, both domestically and internationally, for customer engagement, business development, team leadership, industry events, and strategic partnerships; manage overnight and extended travel as needed.
  • Use customer relationship management systems, business applications, virtual meeting platforms, and communication tools.
  • Participate in customer visits, trade shows, conferences, product demonstrations, and other field-based activities.
  • Occasionally lift and transport materials, product samples, or trade show equipment weighing up to 25 pounds.
  • Work effectively in office and remote work environments; support interactions across multiple time zones, including occasional evening or early morning meetings.
  • Perform the essential functions of the position with or without reasonable accommodation.
Desired Qualifications
  • An MBA, MS, PhD, or other advanced degree.
  • Experience within scientific instrumentation, analytical equipment, laboratory technologies, materials characterization, metrology, life sciences, or other technical B2B industries.
  • Experience scaling a sales organization within a startup, growth-stage, or rapidly expanding company.
  • Experience leading global or multi-region sales teams.
  • Demonstrated success selling a portfolio that includes equipment, consumables, recurring service contracts, and software solutions.
  • Familiarity with viscometry, rheology, fluid characterization, or related measurement technologies.
  • Experience implementing or optimizing customer relationship management, sales enablement, forecasting, and commercial operations processes.
  • Proven ability to establish strategic partnerships, distribution channels, and new market opportunities.

About the company

RheoSense develops compact viscometers and rheometers built on a chip (VROC) that use MEMS and microfluidics to measure viscosity with very small sample volumes. Their m-VROC and microVISC instruments provide direct readings of viscosity and rheological properties in a user-friendly package. The core idea is to combine a microfabricated viscometer and rheometer on a single chip to enable fast, precise measurements with minimal sample consumption. RheoSense differentiates itself from competitors through patented VROC technology, a focus on very small samples, and a strong footprint in biotechnology, pharmaceutical, and protein therapeutics markets, with adoption by Fortune Global 500 companies and leading research universities. The company aims to widen access to accurate viscometry and rheology for drug development, quality control, and research by offering easy-to-use, reliable instruments that reduce sample requirements and processing time.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

San Ramon, California

Founded

2001

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Simplify's Take

What believers are saying

  • RheoSense launched Chip Cleaning Station in June 2026, cutting manual chip maintenance.
  • Its 2026 event calendar spans AAPS, Bioprocessing Summit, and Cosmetorium.
  • Named customers include Pfizer, J&J, Amgen, and Eli Lilly, supporting enterprise credibility.

What critics are saying

  • Anton Paar sells sub-2 mL viscometers and broader viscosity platforms worldwide.
  • RheoSense lacks visible funding, and recent news shows product marketing, not expansion.
  • If larger instrumentation vendors bundle cheaper small-sample tools, RheoSense's niche erodes.

What makes RheoSense unique

  • RheoSense pioneered VROC rectangular slit viscometry and marks 25 years in 2026.
  • VROC initium one plus screens 96 samples in 24 hours with 19 µL.
  • m-VROC II measures 10 µL samples and integrates automated chip cleaning.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Wellness Program
  • Paid Time Off
  • Paid Vacation
  • Paid Parental Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Professional Development Budget

Company News

RheoSense
Mar 25th, 2024
HTscreen Blog Post

RheoSense, Inc. is proud to announce the new HTScreen mode with VROC initium one plus.

RheoSense
Jan 17th, 2023
Press Release

Today, RheoSense, Inc. is proud to introduce the new m -VROC ® II, the high-precision, industry-leading small sample viscometer - measuring viscosity for sample volumes as small as 15 microliters!

RheoSense
May 10th, 2022
RheoSense Inc. launches Chip Cleaning Station

With this in mind, RheoSense Inc. unleased its talents and creativity and created its Chip Cleaning Station - or the CCS!