Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • Primary skill - Campaign Management - P5 • Secondary skill - Direct Mail Marketing - P5 • Basic SQL or data querying for audience file validation • Experience with match back analysis and promo code vanity URL attribution • Knowledge of USPS regulations and postage optimization • Exposure to integrated campaign environments where direct mail works alongside digital channels
Roles and Responsibilities: • 2 to 4 years of direct mail or direct marketing execution experience • Strong understanding of postal regulations mail classes and print production specs • Experience with audience list management segmentation suppression NCOA and CASS validation deduplication • Familiarity with CRM or data platforms (Salesforce Adobe Campaign or similar) for audience extraction • Proficiency in Excel for data manipulation list formatting and reporting • Experience coordinating with print mail fulfillment vendors • Strong QA and attention to detail errors in direct mail are costly and irreversible • Ability to manage multiple campaigns simultaneously against hard deadlinesAny Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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