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Wolters Kluwer

Offers professional information, software, and services

Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeWarsaw, PolandNo salary listed

About the Job

Requirements

  • A degree or relevant education in marketing, communications, media, or a related field is required.
  • At least two years of marketing experience, including hands-on work on campaigns, content creation, and/or social media, is required.
  • Fluency in Polish at C1–C2 level and very good written and spoken English at B2–C1 level are required.
  • The candidate should be able to tailor messages to different audiences.
  • Strong organizational skills, independence, and a proactive approach are required.
  • Eagerness to learn, openness to new challenges, and a collaborative mindset are required.

Responsibilities

  • Support the planning, execution, and wrap-up of marketing campaigns in the Polish market and selected campaigns across the CEE region.
  • Coordinate activities with local teams and external partners.
  • Create and update content for the website, blog, newsletter, and social media channels, especially LinkedIn.
  • Co-create marketing materials in Polish and English.
  • Support SEO, paid campaigns, marketing automation, email marketing, and landing pages.
  • Monitor performance and recommend improvements.
  • Organize and coordinate webinars, conferences, and other industry events.
  • Work with vendors and partners to deliver events.
  • Prepare reports and analyses on marketing performance.
  • Track KPIs and identify areas for optimization.
  • Work closely with Sales, Product, and external partners.
  • Support the creation of sales and communication materials.

Desired Qualifications

  • An interest in B2B marketing, legal tech, or technology solutions for professionals is desirable.
  • Familiarity with tools such as Canva, Google Analytics, LinkedIn Campaign Manager, Figma, Notion, or similar is a plus.

About the Company

Wolters Kluwer

Offers professional information, software, and services

Wolters Kluwer is a global provider of professional information, software solutions, and services for professionals in legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare. Its products are offered on a subscription basis and include software tools and access to professional information, plus consulting and one-time reports. The software and information help clients improve financial performance, comply with regulations, and manage ESG and other risk areas; ESG solutions support sustainability goals and risk management. The company integrates software, content, and expert guidance rather than relying on a single product, and it operates in a specialized market with a strong emphasis on regulatory compliance and ethical practices. Wolters Kluwer’s goal is to help customers perform better, stay compliant with evolving rules, and manage risk in a responsible, transparent way.

Company size
10,001+
Company stage
IPO
Headquarters
Alphen aan den Rijn, Netherlands
Founded
1835

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