Groups & Events Program Management Director

The Director, Groups & Events Program Management- IMEA represents the enterprise Groups & Events strategy within the IMEA region and ensures programs are adopted at scale by hotels and owners. This role serves as a senior regional leader, driving alignment, focus area resources, and linkage to the rest of the organization focused on Groups & Events.

Your day to day 

• Act as the senior regional representative for enterprise Groups & Events strategy, priorities, and programs. 
• Lead localization and adoption of enterprise Groups & Events programs to ensure relevance and execution across the region. 
• Serve as a trusted partner to regional commercial VPs and senior operations leaders. 
• Contribute to engagement with regional hotel ownership groups and Owners Associations, including preparation and delivery of formal presentations. 
• Demonstrate strong Groups & Events experience leadership in owner, partner, and hotel engagements. 
• Monitor regional Groups & Events performance trends, identifying risks, opportunities, and insights. 
• Advocate for regional needs while reinforcing enterprise direction and standards. 
• Contribute to existing forums as SME for regional Groups & Events leadership forums, workshops, and hotel engagement sessions. 
• Ensure enterprise Groups & Events initiatives are embedded into regional commercial and operational ways of working. 
• Translate business needs into clear program needs for Groups & Events Enablement, Marketing, and other delivery teams. 
• Partner with Enablement to ensure materials, templates, and training align with the intended program outcomes. 
• Pilot enterprise programs in select regions and gather structured feedback prior to broader rollout. 
• Monitor program adoption and commercial impact, recommending enhancements or adjustments as needed. 

What we need from you

• Bachelor’s degree required (Hospitality, Business, Marketing, or related field) 
• Advanced degree preferred  
• 8-12 years of experience in hotel operations, commercial leadership, sales, or regional strategy within the region. 
• Demonstrated experience engaging hotel owners, ownership groups and Owners Associations at a senior level. 
• Strong credibility with regional executives and hotel leadership. 
• Experience representing enterprise initiatives in a regional or market leadership role. 
• Proven ability to balance enterprise standards with regional nuance and market realities. 
• Experience working in matrixed, global organizations. 
• Strong executive presence and influence. 
• Ability to clearly articulate enterprise strategy to owner and hotel audiences. 
• Confident presenter and facilitator in senior forums. 
• Strong judgment and decision‑making in complex regional contexts.