Full-Time

Senior Sales Manager

Posted on 9/12/2025

TripleLift

TripleLift

201-500 employees

Programmatic advertising marketplace with creative services

Compensation Overview

$220k - $240k/yr

+ OTE compensation range

New York, NY, USA

In Person

Ideal candidate in NY metro area; remote candidates considered based on experience.

Category
Sales & Account Management (2)
,
Requirements
  • Solid understanding of the programmatic landscape with a major focus on Retail Media and CTV
  • Motivated team player who consistently strives to exceed goals and push revenue expectations
  • Ability to creatively package TripleLift solutions through an enterprise sell, capitalizing on a challenger and value-selling approach
  • Strong network of contacts within Independent Agencies, DSPs, and 3p partners
  • Strong analytical skills and understanding of customers’ needs
  • Comfortable taking ownership of projects and showcasing key accomplishments
  • Strives for continued learning opportunities to build upon craft
  • Excellent communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability to work individually and collaboratively
  • Ability to work under pressure and multitask in a fast-paced start-up environment
  • Ability to accept feedback and constructive critique positively
  • Extremely strong and demonstrable work ethic
  • Bachelor’s Degree
  • 3-5 years in digital, media or ad tech sales while carrying a sales quota
  • Experience selling at least one or more of the following: Retail Media, CTV, and/or Audience/Data Solutions
Responsibilities
  • Lead Generation & Pipeline Management: Actively prospect and build a robust pipeline of new business opportunities with a focus on IPG agency and client accounts
  • Strategic Partnerships: Cultivate and expand relationships with key decision-makers at agencies, trading desks, DSPs, and advertisers. Understand their needs and strategically position our full suite of programmatic offerings (Native, CTV, Retail Media, OLV, and Data solutions)
  • Operational Excellence: Maintain accurate and up-to-date client information, activities, and pipeline in Salesforce to ensure a clear overview of your business
  • Revenue Growth: Meet or exceed quarterly and annual revenue goals according to your sales plan
  • Market Insights: Stay informed on industry trends and competitor activities to identify new opportunities and inform our business strategy
  • Utilize a solution-selling philosophy by listening to key business requirements, and selling through TL's solutions that meet the client’s needs
  • Assess potential business deals, through RFP responses and pursue proactive opportunities via strategic partnerships
  • Network at industry-relevant functions to increase TripleLift’s visibility and connect with new clients
  • Effectively forecast monthly, quarterly, and annual sales
  • Provide weekly updates to leadership on sales, leads, and the status of prospective projects

TripleLift operates a programmatic advertising marketplace that helps brands buy and place digital ads. It connects advertisers to inventory across formats such as online video, Connected TV (CTV), display, branded content, and native ads, using automated technology and integration with nearly all major Demand-Side Platforms (DSPs) to manage campaigns from a single interface. The product works by facilitating transactions between buyers and publishers, taking a commission on each trade, and offering creative services to design and support ads from start to finish. The company differentiates itself through a strong emphasis on privacy-first and transparent, fraud-proof advertising, aiming to give advertisers clear, measurable results. Overall, its goal is to provide a scalable, privacy-conscious solution that helps top brands reach their audiences effectively across multiple formats and platforms.

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.4B

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Amazon DSP certification in October 2025 drove 110% YoY retail media growth and 24x demand surge.
  • Forrester study shows TripleLift formats deliver 272% ROI and $2.2M NPV over three years.
  • Programmatic pause ads with DirecTV in 2025 boost CTV engagement during viewer pauses.

What critics are saying

  • Amazon DSP integration erodes TripleLift's share as advertisers flock to Amazon's ecosystem by Q1 2027.
  • Google's 2026 cookie phase-out obsoletes 1plusX, crippling targeting across publishers.
  • Magnite leverages ex-C PTO Jasionowski's expertise to outpace TripleLift in CTV by mid-2027.

What makes TripleLift unique

  • TripleLift pioneers ML-driven dynamic product placement ads in streaming TV without interrupting views.
  • TL Spark unifies creative, data, supply, and measurement across 5,000+ publishers for AI ad buying.
  • Server-to-server Cint integration enables cookieless brand lift measurement without tagging or costs.

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Benefits

Medical, dental, & vision

Unlimited PTO

401k w/ employer match

Short-term & long-term disability insurance

Company-wide weekly events

Learning & development

Tenure celebrations

Work-life balance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

-1%
TripleLift
Mar 18th, 2026
Publicis Media and TripleLift team up to drive efficient conversions for LU.

Publicis Media and TripleLift team up to drive efficient conversions for LU. BACKGROUND Publicis Media aimed to achieve both broad and highly relevant reach, as well as strong conversion rates, for LU. The main objective was to identify and reach consumers with an above-average propensity to purchase within the sweet snacking category, either for themselves or for their household. To meet the defined key performance indicators (CPC and CTR), the team leveraged its partnership with TripleLift, in particular TripleLift Audience, which combines interest signals and behavioral data and is activated through custom programmatic deals. SOLUTION & RESULTS Publicis Media selected TripleLift for its innovative programmatic approach: activating curated deals through a Deal enables seamless integration of creative assets into premium display formats and ensures distribution to the right audiences, at the right moment, in the most relevant placements. The ongoing optimization also generated time savings for Publicis's buying teams. The use of data incurs no additional cost, allowing Publicis to maintain competitive CPMs throughout the campaign. As a result of the performance, Publicis Media and TripleLift continue to partner and build upon the strong performance of this campaign.

PR Newswire
Feb 26th, 2026
TripleLift creative formats deliver 272% ROI and $2.2M NPV for ad agencies, Forrester study finds

TripleLift, a creative supply-side platform, has released a Total Economic Impact study conducted by Forrester Consulting showing its Creative Formats delivered a 272% return on investment for advertising agencies. The study, based on interviews with six global agency decision-makers, found organisations achieved a net present value of $2.2 million over three years. The research examined a composite organisation spending $1.2 million annually with TripleLift, which realised $3 million in total benefits. Key findings included a $3.70 return on ad spend, $1.3 million in incremental profit, and 40 hours saved per campaign through creative assembly automation, totaling $357,000 in avoided labour costs. TripleLift's platform enables programmatic activation of native, display, branded video and CTV formats whilst reducing manual work and operational friction.

TripleLift
Dec 16th, 2025
TripleLift and Cint Partner to Offer Cookieless Brand Measurement

TripleLift and Cint partner to offer cookieless brand measurement. Triple Lift, Inc. is thrilled to announce an expanded partnership with Cint, and the launch of its new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift's and Cint's servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors. In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies. Since then, Triple Lift, Inc. has partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, Triple Lift, Inc. started testing if Triple Lift, Inc. could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of its new server-to-server solution, which is not only more robust but also much more efficient. "We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies," said Kathryn Failon, Senior Director, Data and Measurement at Cint. "By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world." This new integration offers several key benefits for advertisers including: * Seamless activation: No more tagging creatives to perform brand measurement. Triple Lift, Inc. can toggle the measurement on its side on a per-deal basis, making it easier than ever to activate. * Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes. * No added costs: Despite all these improvements, Triple Lift, Inc. is not increasing any fees or minimums to run brand lift studies. This partnership is a huge step in its journey to building the ultimate ad curation platform. It not only strengthens its ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.

TripleLift
Nov 4th, 2025
German Power Tool Manufacturer Uses Native REC to Drive Sales Around Amazon Prime Day

German power tool manufacturer uses native REC to drive sales around Amazon Prime Day. Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon. Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently. The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.

Streaming Better
Jul 21st, 2025
DirecTV Study Finds Customers Are Receptive To Pause Ads

In fact, DirecTV recently confirmed that it has now partnered with TripleLift to launch programmatic pause ads.

INACTIVE