Account Director - Influencer Marketing

Overview

At Influential Africa, we help brands build creator partnerships around the audiences they want to reach. As Account Director, you’ll lead influencer marketing for a dedicated client across Central and West Africa. You’ll shape the strategy, advise the client on where to invest and work with local teams to develop campaigns that feel right in each market.

Who you’ll work with

• Client brand and marketing teams across Central and West Africa.
• Campaign managers and local market specialists who plan and deliver creator campaigns.
• Media, creative, social and analytics colleagues across Publicis Groupe Africa.

What you’ll own

• The senior client relationship and the creator marketing strategy for the account.
• Campaign quality and delivery across markets, with campaign managers leading day-to-day execution.
• The development of the campaign management team.
• Account budgets, forecasts and opportunities to grow the partnership

Responsibilities

Client leadership and account growth

• Be the client’s senior agency partner. Understand their business and brand priorities, lead planning conversations and recommend where creator marketing can make the biggest contribution.
• Lead client status meetings and performance reviews. Present recommendations, explain trade-offs and agree decisions, next steps and owners.
• Identify opportunities to grow the partnership through new creator formats, repeat partnerships, stronger integration with media and creative, or activity in additional markets.

Creator strategy and planning

• Translate client briefs into regional creator plans that define the audience, the role of creators, priority platforms, content deliverables, investment and success measures.
• Guide creator shortlisting using audience fit, content quality, credibility and past performance. Use tools such as Captiv8 and work with local teams to assess cultural relevance and brand fit.
• Shape creator briefs with clear messages, deliverables and creative guardrails. Give creators room to interpret the brief in a way that feels natural to their audiences.

Campaign delivery and brand safety

• Oversee campaign delivery from briefing and creator selection through production, approvals, publication and reporting. Set clear milestones and resolve issues that could affect timing or quality.
• Review priority creator recommendations and content before they go to the client. Coordinate feedback and confirm approvals before content goes live.
• Guide the team on creator vetting, contracts, content usage rights, sponsorship disclosures and brand safety. Escalate sensitive issues with a clear recommendation.

Budgets and forecasting

• Own account budgets and forecasts. Build campaign estimates, advise on creator fees and usage costs, and recommend how to allocate spend across markets and formats.
• Track planned, committed and actual spend. Flag variances early, explain the impact of scope changes and secure approvals before committing additional spend.

Measurement and reporting

• Agree campaign objectives, KPIs and reporting expectations with the client before launch. Work with media and analytics teams to bring together organic and paid results where relevant.
• Lead post-campaign reviews. Explain what drove results across creators, formats and markets, and recommend what to repeat, adapt or test next.

Team leadership and market collaboration

• Set priorities for campaign managers, delegate clear responsibilities and coach the team through regular feedback on client communication, campaign judgement and quality of delivery.
• Coordinate with local market teams to adapt plans to local audiences, creator communities and production timelines. Bring media, creative and social specialists into planning when creator content will support wider activity.

Qualifications

• Around 5–6 years of relevant experience in influencer marketing, creator partnerships or social-first agency work, including experience leading client relationships and creator campaigns.
• Experience turning client briefs into creator strategies and overseeing campaigns from planning and selection through launch and reporting.
• Confidence presenting recommendations to senior clients, managing budgets and forecasts, and coaching campaign teams.
• A practical understanding of creator vetting, contracts, content rights, disclosure and brand safety.
• Experience working across markets or with local market teams. Familiarity with creator communities in Central and West Africa and with tools such as Captiv8 would be valuable.

Additional information

What success looks like

The client trusts your advice, the team delivers culturally relevant work on time and within budget, and each campaign gives the client a clearer view of where to invest next.