We are seeking an experienced and proactive Web Program Manager to drive the evolution and optimization of Grafana.com and related web properties. In this role, you’ll be a key driving force of a dynamic team that’s focused on improving the overall web experience through innovative content strategies, enhanced user experience (UX), improved site performance, and technical modernization. You will empower cross-functional teams to deliver projects that drive engagement, conversion, and business growth, while ensuring clear communication, alignment, and efficiency across departments.

A key part of your role will be to innovate and streamline processes, adopt new technologies (including AI), manage global localization efforts, and guide the team through complex web initiatives with a focus on SEO best practices. You’ll also be responsible for managing both internal and external relationships, ensuring projects are completed on time and meet business objectives. If you’re passionate about managing high-stakes projects, embracing emerging technologies, and collaborating across teams to achieve business success, we’d love to have you on board!

Key Responsibilities 

• Drive Optimization and Innovation: Lead continuous improvements in team processes, tools, and workflows to reduce friction, improve efficiency, and keep the team aligned with evolving industry best practices.
• Lead cross-functional Collaboration: Guide and coordinate work-streams across content, design, development, and marketing teams, ensuring clear ownership and accountability for each project phase.
• Facilitate Team Events: Lead and facilitate key team events including project meetings, retrospectives, visioning workshops, backlog refinement, and root cause analysis to promote team alignment, transparency, and continuous improvement.
• SEO and Website Performance: Ensure SEO best practices are consistently applied across all web projects, working with teammates to optimize content, technical elements, and structure to enhance website visibility and performance.
• Localization and Global Audience Focus: Working with stakeholders, and incorporating use of the latest AI tools, incorporate localization into ongoing web plans, ensuring seamless user experiences across all regions.
• Leverage AI and Emerging Technologies: Evaluate and integrate AI-driven tools and workflows to increase efficiency, scale operations, and drive insights that refine web strategies and project outcomes.
• Project Planning and Execution: Define clear project scopes, objectives, timelines, and roles, ensuring all web projects run smoothly and are delivered on time.
• Risk and Dependency Management: Proactively identify project risks, dependencies, and bottlenecks, developing mitigation plans before they cause delays or impact quality.
• Communication and Reporting: Communicate project progress, risks, and changes to stakeholders, ensuring alignment and buy-in. Work with teammates to track and report on analytics data to measure the effectiveness of web projects.
• Prioritization and Resource Allocation: Work with stakeholders to guide prioritization of projects based on business impact and resource availability, ensuring the team is focused on delivering the highest value projects first.
• Strategic Alignment with OKRs: Manage the web project pipeline and roadmap, ensuring alignment with marketing objectives and company OKRs (Objectives and Key Results).
• Lead Web Updates for Events: Collaborate with events, content and community teams to coordinate web updates for key company events, ensuring deadlines and expectations are met.
• Vendor Management: Manage relationships with external vendors, ensuring that work meets project requirements and timelines. Develop statements of work, track vendor performance, and communicate vendor updates to internal stakeholders.
• Continuous Improvement: Use feedback, analytics, and data-driven insights to identify areas for continuous improvement in web strategies and team performance.

Qualifications & Requirements

Experience

• 5+ years of experience managing large-scale, high-velocity web projects, with a proven ability to drive progress on complex, multi-disciplinary initiatives.
• Strong track record of leveraging data and quantitative analysis to inform decisions and measure the impact of web projects.
• Experience working on web projects for global audiences, including incorporating localization strategies and cultural adaptation.
• Familiarity with managing SEO strategies, content optimization, and technical performance improvements.

Technical Skills

• Deep knowledge of web development processes (front-end, back-end, CMS) and a strong understanding of UX principles.
• Proven ability to evaluate and implement AI-driven tools and emerging technologies to optimize workflows and improve efficiency.
• Strong understanding of web analytics tools (e.g., Google Analytics, Hotjar) to track performance and inform project decision-making.
• Expertise in managing SEO best practices and applying them consistently across web projects.

What you’ll bring to the role

• Excellent Organizational Skills: You have exceptional organizational abilities to manage multiple projects simultaneously, prioritize tasks, and ensure deadlines are met.
• Website Management Experience: You have significant experience managing intricate, large-scale websites, with a focus on scalability, performance, and user experience.
• Data-Driven Insight: You have strong experience using data and analytics to assess website effectiveness, identify gaps, and optimize web strategies.
• Process Improvements: You have a track record of leading process improvements, introducing new tools or practices that enhance team efficiency and project outcomes.
• Impactful and Clear Communication: You are a clear and concise communicator, with the ability to facilitate productive conversations, manage conflicts, and ensure alignment across teams.
• Results-Focused Mindset: You are driven to execute and deliver high-impact projects, continuously learning and adapting to improve team and project outcomes.
• Adaptability & Problem-Solving Skills: You thrive in ambiguous situations, excel at identifying effective paths forward, and collaborate well to resolve challenges

In the US, the Base compensation range for this role is $157,000 - $189,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable) and other benefits listed here.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process