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RemoteFully remote; work mostly asynchronously, with weekday availability through midday Pacific Time required.
Growth & MarketingGrowth Marketing
About the job
Requirements
Have either 5 or more years of product growth experience in high-growth direct-to-consumer companies with clear ownership of referrals and viral loops, or have founded a viral social app and built it from the ground up.
Be strongly focused on metrics and analytics infrastructure.
Proactively craft experiments and use a clear process to generate and prioritize ideas.
Have deep familiarity with consumer loops and view distribution as a product problem.
Be comfortable with design principles and wireframing, and work effectively with design to implement product ideas.
Be technically capable and comfortable with code, taking responsibility for turning ideas into product experiences.
Lead product work from idea through prioritization, launch, and outcome without easily becoming blocked.
Have strong consumer product judgment and be able to assess whether product flows feel ineffective, confusing, slow, or compelling.
Maintain strategic perspective and pursue high-impact initiatives.
Responsibilities
Build viral loops that cause customers to bring in other customers, primarily measured through 30-day K Factor.
Take over the referral program and rapidly improve it through experiments, including rebuilding its foundations if needed.
Create product experiences that improve when customers invite friends.
Turn customers’ offline touchpoints into promotion for the product.
Activate customer stories, screenshots, milestones, and before-and-after content to encourage organic sharing.
Develop imaginative freemium experiences, such as a shot-tracking app, to bring users into the ecosystem.
Create experiences that trigger customer delight and affinity and encourage word-of-mouth referrals.
Ensure analytics are tracked, select the analytics stack, and guide its implementation.
Lead a team of engineers and designers, work closely with the CEO, ship daily, test aggressively, and iterate using AI tools.
Work mostly asynchronously in a chosen timezone while being available until midday Pacific Time every weekday.
Work long days and regularly work weekends.
Desired Qualifications
Experience being drawn into important problems, taking risks, and succeeding in new areas; founding experience and interest in starting a company in the future are also desirable.
A technical background in data, engineering, or design combined with exposure to consumer growth, and enthusiasm for using AI tools to do more independently.
Ability to identify and improve underlying systems when solving problems.
Experience building and leading a high-performing team.
Strong self-directed learning, organization, resourcefulness, ability to manage multiple projects concurrently, and comfort with uncertainty and rapid change.
About AIOS
AIOS is building the world’s first full-stack AI doctor.
We’re at $450M ARR, growing from $7M/yr in April 2025. We’re faithfully serving >200k/mo patients via Bolt Pharmacy, our main UK brand. We’ve just launched Bolt Med, our international brand. We’re profitable.
Our strategy exists at the intersection of two strong theses:
The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
The $2T European healthcare market is overlooked by the most talented builders.
Our master plan:
Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
Step 1 → $1B ARR by end of 2026: Since April 2025 we've grown from 3k to 200k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.
Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
Step 3 → $100B/yr by end of 2030: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.
Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
In so doing, we’ll become the world’s first trillion-dollar healthcare company.
We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
You can read more about working with us here: Working at AIOS
The opportunity as Product Growth Lead (Referrals & Viral Loops)
We’re building a world-class team.
As Product Growth Lead at AIOS, your fundamental role is to engineer viral growth. I expect us to reach >0.3 30-Day K Factor (our Primary KPI). This is critical work for us to scale from 100k active customers today to 10 million customers by 2030.
You’ll start by taking over our referral program and transforming it into a true viral growth system. You’ll lead a team of engineers + designers, and work closely with the CEO. You’ll ship daily, test aggressively, and iterate with AI tools faster than most product teams can finish scoping.
Over time, your work will expand across every product surface that can drive viral growth: referrals, invite loops, UGC, social sharing, gifting, visible product moments, freemium, and weird ideas no one has tried yet. You’ll build a cracked team under you to execute this.
This is a founder-builder role. You’ll act with high autonomy. We want someone who thinks distribution is a product problem, moves fast, has strong consumer taste, and knows how to create loops that make people want to share.
If you nail the role, you’ll continue to lead everything in Product Growth. If you’re truly excellent, you’ll be a leading candidate for our future CPO or CGO roles.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.
This is a senior role, reporting to our Head of Consumer Product (Ben Dowdle) and working closely with me (Richie, CEO), and our VP Engineering (Gzim Helshani).
We're intense, so you’ll also be intense. You’ll work long days and regularly work weekends.
Key responsibilities
Areas
📈 ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”
Overall: You’ll build viral loops that cause customers to bring in other customers. You’ll measure this primarily via 30-Day K Factor.
Referrals: You’ll understand our existing referral program, then rapidly improve it via experiments. It’s not unlikely you rip it up to rebuild the foundations.
Pull Virality: Create product experiences that are better when customers invite friends.
Push Virality: You’ll turn our customers’ offline touchpoints into a billboard for the product.
UGC: You’ll activate real customer stories, screenshots, milestones, and before/afters so our customers organically share content with their friends.
Product as Marketing: You’ll get imaginative in the freemium experience (e.g. shot-tracking app) to get users into our ecosystem.
Organic WoM: You’ll get imaginative on what we can be doing to trigger delight and tribal affinity so customers instinctively just want to tell their friends about us.
Analytics: You’ll make sure everything is tracked. You’ll own the decision on what stack to use and guide its implementation.
KPIs
Primary KPI: 30-Day K Factor (# additional Net New Customers brought in by each Net New Customer within 30 days of their initial purchase)
End of 26Q1 = 0.0835
Target = 0.30
Base = 0.17
Stretch = 0.42
Secondary KPI: UK Monthly Net Referral Rate (net referrals last 30 days / net active customers)
End of 26Q1 = 7.83%
Target = 25%
Base = 16%
Stretch = 30%
Tertiary KPIs
Advocate Share: % Net Active Customers who have successfully referred at least once
End of 26Q1 = 10.22%
Referral Frequency: Avg # Net Referrals by each Successful Advocate
End of 26Q1 = 1.27
Avg Days to First Referral
End of 26Q1 = 26.8
% New Customers who share the referral link within 1000 seconds of purchase
End of April 2026 = 1.21%
Need to have
Experience: Either you have 5+ years in product growth in high-growth D2C companies, with clear ownership of referrals & viral loops…or you’ve founded a viral social app and built this from the ground-up. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup.
Analytics: You’re maniacal about your metrics. You care a weird amount about your analytics stack.
Experiments: You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas.
Loops: If you’re not native in consumer loops, you’re ngmi. You think of distribution as a product problem.
Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
Shipping: You’re excellent at leading product from idea to prioritization to launch to success. You don’t easily get blocked.
Zest: You just get consumer. You have strong taste for consumer products and can tell when a flow feels dead, cringe, slow, confusing, or magical.
Strategy: You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?
Nice to have
Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
Background: You likely have technical background (data/engineering/design) mixed with exposure to real-world growth in consumer. You love AI tools because now you can do more yourself.
Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
Team: You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.
Our cultural standards
We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:
Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a f*ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”
Compensation & Benefits
You get paid above market salary and you get early stage equity, so you get really rich if we nail this.
Compensation: $200k-$400k/yr + 0.15%- 0.50%
Benefits
The stuff below is cool as well.
Healthcare: comprehensive medical insurance (if appropriate).
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
GLP-1s: free membership with a clinic offering GLP-1s.
Health coaching: free weekly health coaching so you stay healthy.
Work coaching: free weekly work coaching so you stay sharp + calm.
Equipment: Macbook & work-from-home equipment provided as needed.
What are we missing? We're still early so you get to shape our culture.