Email Marketing Manager
Posted on 7/19/2023

201-500 employees

Online church giving
Company Overview
The founders of Pushpay believed mission-based organizations deserved great software. That vision has fueled their work and people every day for more than ten years as we create industry-leading software and a culture of generosity.
Colorado Springs, CO, USA • Remote in USA • Redmond, WA, USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Highly skilled in the art and science of B2B email copywriting, balancing consistent application of brand voice with writing for performance, deliverability and compliance best practices
  • Proven track record of creating and managing high-performing, high-value email programs
  • Understanding of email deliverability best practices, knowledge of email design and layout practices (though this is not a design role), and some familiarity with email compliance regulations and legislation (GDPR, ADA, etc.)
  • Marketing automation software experience (preferably Marketo) is required
  • Strong analytical and reporting skills to analyze email performance and communicate insights and recommendations to various stakeholders
  • Detailed-oriented, and proactively raises issues and recommends solutions to improve performance and operational efficiency
  • Self-starter who thrives in a fast-paced environment, managing and prioritizing multiple deadlines
  • Demonstrates a high-level of professionalism as well as effective written, verbal, presentation and interpersonal communication skills
  • Ability to work both individually and in a team environment
  • Strong drive toward listening, understanding and empathy
  • Bachelor's degree in marketing or related field, or equivalent experience
  • 4+ years of marketing experience (including 3+ years managing and writing copy for email marketing programs)
  • Experience creating A/B and multivariate email testing
  • Familiarity with landing page conversion optimization
  • Experience with build, management and optimization of email performance reporting (processes, KPIs, down funnel metrics, insights readout, etc.)
  • Proficiency with marketing automation software (Marketo preferred)
  • Proficiency with Google Analytics preferred
  • Tableau reporting experience strongly preferred
  • Writing effective email copy that drives audience engagement and action while adhering to best practices for email performance, email delivery, etc
  • Continually evaluating and optimizing the overall email marketing strategy according to KPIs and goals, with a holistic approach that balances audience experience and business goals
  • Leveraging email reporting through Marketo marketing automation software and working within Marketo to set up email campaign content (text, images, etc.)
  • Responsible for email performance optimizations, including but not limited to: email layout evaluation, email deliverability assessment, and optimization of offers and CTAs
  • Works closely with the marketing automation team to create custom campaign experiences by flexing within our created email and landing page templates and making recommendations for new email templates and template changes
  • Analyzes email campaign results and develops reporting across all email programs to help answer KPI, pipeline and revenue questions. Educate others on email performance stats, recommendations and lessons learned
  • Works closely with sales enablement staff to ensure alignment and work collaboratively to ensure consistent email messaging across Marketing and Sales
  • Serve as our resident email marketing expert, lending recommendations throughout the team and writing email-optimized content for various programs
  • Develops an analytically-rigorous approach to identify, communicate and implement strategic recommendations for improving/optimizing campaigns in collaboration with other members of the marketing team
  • Works closely with web marketing staff to leverage website analytics to evaluate web audience behavior and engagement related to the email channel
  • Owns, manages and maintains an Email Marketing Confluence page for consistent visibility into email program plan and performance insights
  • Evaluates and identifies opportunities using competitor email analysis
  • Stays atop of changes, especially as related to compliance, in email marketing best practices as well as industry and competitive trends