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Family Dollar

Discount retailer offering low-cost household goods

Manager – Internal Communication and Channels

PR & CommunicationsPosted on Nov 11
Full-timeChesapeake, VA, USA$108k - $135kIn-person

About the Job

Requirements

  • A bachelor's degree in Communications, Public Relations, Journalism, Marketing, Organizational Communications, or a related field is required.
  • Five to seven or more years of progressive experience in internal communications, employee engagement, corporate communications, or related disciplines is required.
  • Demonstrated experience developing and executing internal communications strategies in a complex organization is required.
  • Experience managing digital employee communications platforms, intranets, or employee engagement channels is required.
  • Strong writing, editing, content development, and project management skills are required.
  • Experience establishing editorial calendars, communications workflows, and governance processes is required.
  • Familiarity with project management tools such as Monday.com, Asana, or similar platforms is required.
  • Ability to manage multiple priorities, collaborate across functions, and influence stakeholders without direct authority is required.
  • Strong analytical skills and experience measuring communications performance are required.

Responsibilities

  • Develop and execute internal communications plans supporting enterprise priorities, business transformation, associate engagement, and organizational alignment.
  • Translate complex business initiatives into clear, accessible, and actionable communications for associate audiences, including Store Support Center, field, and distribution center teams.
  • Partner with Human Resources, Store Operations, IT, Merchandising, and other functions to develop targeted, coordinated communications.
  • Advise on audience segmentation, message timing, channel selection, and communications effectiveness.
  • Identify opportunities to strengthen associate understanding of the company's strategy, culture, values, and business priorities.
  • Own internal communications channels, including FD Connect, digital monitors, email communications, and other associate-facing platforms.
  • Develop channel strategies, content standards, publishing guidelines, and governance protocols.
  • Lead the ongoing evolution and optimization of FD Connect, including content planning, associate engagement, administrator coordination, and platform governance.
  • Partner with IT, HR, and other stakeholders on platform enhancements, accessibility, adoption, and the digital associate experience.
  • Establish channel-specific content plans and standards to improve consistency, relevance, and engagement.
  • Monitor engagement, platform performance, and associate feedback to identify improvements.
  • Establish and maintain the enterprise internal communications editorial calendar, including implementation and ongoing management within Monday.com.
  • Lead internal communications planning and coordination, providing visibility into upcoming initiatives, messages, and key milestones.
  • Work with business stakeholders to establish lead times, intake processes, publishing workflows, and approval protocols.
  • Manage communications scheduling to reduce duplication, competing messages, and unnecessary communication volume.
  • Support adoption of Corporate Communications standards, templates, processes, and best practices across the organization.
  • Evaluate and improve planning workflows to support more efficient, coordinated communications.
  • Lead the internal communications workstream for enterprise Town Halls, leadership meetings, and other major associate-facing programs in collaboration with the Director of Corporate Communications.
  • Coordinate content development, presentations, speaker inputs, agendas, invitations, audience communications, and post-event follow-up.
  • Partner with the PR and External Communications Manager on messaging and with Corporate Travel and Events on production and logistics.
  • Develop communications plans that extend the reach and impact of major leadership events beyond the live experience.
  • Support internal communications for organizational changes, major business announcements, culture initiatives, and enterprise programs.
  • Build trusted relationships with partners across corporate, field, and distribution center functions.
  • Provide communications recommendations that balance business objectives with associate needs, channel capacity, and enterprise priorities.
  • Help partners distinguish enterprise communications from targeted functional communications and routine operational notifications.
  • Proactively identify communications needs and opportunities to improve understanding, alignment, and engagement.
  • Collaborate with Corporate Communications team members to ensure a consistent company voice and integrated messaging.
  • Establish meaningful metrics for internal communications effectiveness, including channel reach, readership, engagement, adoption, and associate feedback.
  • Develop dashboards and regular reporting to provide visibility into communications performance.
  • Use data and feedback to strengthen message relevance, channel effectiveness, and associate engagement.
  • Identify opportunities to introduce tools, processes, and approaches that improve the efficiency and impact of the internal communications function.

Desired Qualifications

  • Experience in retail, frontline workforce communications, or a large, geographically dispersed organization is strongly preferred.
  • Experience with platforms such as Blink or similar employee communications tools is preferred.

About the Company

Family Dollar

Discount retailer offering low-cost household goods

Family Dollar provided a wide range of inexpensive goods at neighborhood stores, aiming to help shoppers save money on everyday items. Its core model was to offer value in small, convenient locations with merchandise priced at low levels, historically under two dollars. Customers access products by visiting brick‑and‑mortar stores in local communities rather than ordering online. The company stood apart from competitors through its emphasis on ultra-low prices and broad selection within small formats, later expanding through public growth and eventually becoming part of a larger consolidation when Dollar Tree acquired it in 2015. The overall goal was to help budget-conscious families stretch their dollars by offering convenient access to affordable goods.

Company size
10,001+
Company stage
IPO
Headquarters
Chesapeake, VA
Founded
1959

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