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Fivetran

Moves business data into cloud analytics systems

Enterprise Demand Generation Lead

Growth MarketingUpdated on Nov 13
Full-timeOakland, CA, USAIn-person

About the Job

Requirements

  • Deep, hands-on expertise in paid media and account-based marketing for enterprise buyers, with LinkedIn required.
  • Experience in at least one of lifecycle, customer, or product marketing.
  • Experience running multi-lifecycle-stage campaigns targeting enterprise buying committees.
  • Proficiency in using large language model harnesses to automate marketing tasks and improve marketing performance.
  • Strong business judgment and the ability to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
  • Excellent communication skills, specifically communicating business outcomes, headwinds, and tailwinds.
  • Experience building and shipping agentic or automated workflows in production, connecting APIs or MCP servers, defining guardrails, and measuring impact.
  • Comfort operating as a senior individual contributor who leads through influence rather than headcount, galvanizing support behind initiatives when outcomes are at risk.
  • Systems thinking, fluency in relevant metrics, and the ability to move between setting strategy and executing work.
  • Hands-on familiarity with customer relationship management data in Salesforce, advertising-platform APIs, and signal tools is a strong plus.

Responsibilities

  • Own the North America enterprise pipeline number, including lead generation, territory hydration, and the touchpoint and marketing-qualified-lead volumes needed to support sales targets.
  • Execute account-specific programs to drive account engagement and lead generation, and monitor the funnel from touchpoints through qualified opportunities and pipeline.
  • Own key paid channels, including LinkedIn and Meta, to drive demand-generation outcomes.
  • Build agentic workflows using Claude or similar harnesses to create, launch, and optimize LinkedIn and Meta campaigns across target-account tiers.
  • Build connections between advertising platforms, Salesforce, and signal sources such as intent and technology-stack data so audiences and creative update without manual list uploads.
  • Run a weekly review loop to assess results and improve performance.
  • Work across lifecycle marketing, customer marketing, account-based marketing, product marketing, and regional teams to orchestrate integrated programs.
  • Partner with the Director of Global Demand and Regional Marketing and account-based marketing leaders to improve the demand operating model across North America.

About the Company

Fivetran

Moves business data into cloud analytics systems

Fivetran moves data from business applications and databases into cloud analytics systems so data teams can work with reliable records instead of building pipelines by hand. Its ready-made connectors handle changes in source tables and software interfaces, reducing the maintenance needed to keep information up to date. Teams also use its transformation tools to turn raw records into datasets for reporting, operations and AI applications. Fivetran charges for usage, measuring the distinct records changed each month and the data models run, with plans for different security and operational needs. Founded in 2012, Fivetran is headquartered in Oakland, California.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$852.7M
Headquarters
Oakland, CA
Founded
2012

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