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Unilever

Global consumer goods manufacturer and marketer

BW Influencer Marketing Lead

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Requirements

  • A bachelor’s degree is required.
  • Two to three years of key opinion leader management experience in a fast-moving consumer goods environment is required.
  • Expertise with current tools and trends in influencer identification and social media, with a track record of strategically deploying digital tactics and larger plans, is required.
  • The candidate must be able to manage multiple projects simultaneously.
  • Strong relationship-building skills are required.
  • Self-motivation, interpersonal skills, bias for action, data-driven and results-oriented execution, strategic thinking, problem-solving ability, an entrepreneurial mindset, ownership, and leadership are required.
  • The candidate must be skilled at multitasking and adapting quickly to change.
  • Good written and verbal communication skills in English are required.

Responsibilities

  • Drive influencer marketing expertise in the Vietnam market in coordination with the Others Say lead.
  • Build each local brand’s Others Say plan, including budgets and the VIT calculator.
  • Build the brand network of allies, including agencies, influencers, and editors.
  • Manage local agency partners and coordinate with brand teams.
  • Help create bespoke campaign content with influencers based on design teams’ guidance.
  • Manage local public relations and influencer budgets, including agency budgets and paid media dedicated to Others Say.
  • Track local brand performance.
  • Manage influencer and public relations agencies and ensure they adopt Unilever best practices.
  • Provide strategic input on influencer campaign briefs and realign them with the B&W Influencer Marketing Strategy.
  • Oversee influencer selection and execution with agencies.
  • Drive influencer marketing measurement and assessment.

About the Company

Unilever

Global consumer goods manufacturer and marketer

Unilever operates as a global consumer goods company with a broad portfolio of brands across foods, personal care, and home care. Its products are made at scale and distributed through retailers worldwide, making everyday items easily accessible. The company differentiates itself through a wide mix of brands, geographic reach, a history of mergers and acquisitions, and a strong focus on sustainability and social impact. Its goal is to help people feel good and live better by delivering trusted, affordable products at scale while pursuing sustainable growth.

Company size
10,001+
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1872

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