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Amgen

Makes biotech medicines for serious illnesses

Experiential Peer to Peer Engagement and Amplification Obesity and Related Conditions Senior Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • A doctorate degree and 2 years of marketing or sales experience, or a master’s degree and 4 years of marketing or sales experience, or a bachelor’s degree and 6 years of marketing or sales experience, or an associate’s degree and 10 years of marketing or sales experience, or a high school diploma or GED and 12 years of marketing or sales experience.

Responsibilities

  • Translate approved brand and peer-to-peer priorities into innovative experiences that help healthcare professionals engage with, retain, and apply relevant information.
  • Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches, with a focus on active participation and meaningful peer exchange.
  • Apply customer insights and adult learning principles to shape the format, environment, content, and interaction for each experience.
  • Build experiences that can flex across audiences and settings while maintaining clear learning objectives, a strong customer experience, and alignment with approved strategy.
  • Partner with the Congress Peer-to-Peer Engagement Senior Manager to integrate experiential concepts into congress plans and ensure a coordinated customer journey.
  • Partner with commercial opinion leaders to shape and deliver experiences that make their expertise useful, relatable, and engaging for peers.
  • Coordinate opinion leader selection, preparation, briefing, and participation for experiential programs in partnership with the appropriate internal teams.
  • Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, short-form video, and other approved formats.
  • Ensure experiences and content reflect approved objectives and follow the appropriate review, compliance, and engagement requirements.
  • Develop plans to extend selected peer-to-peer moments beyond the live experience through approved video, social, digital, and other content formats.
  • Partner with HCP Marketing, Omnichannel, Patient Marketing, and agency teams to shape content that is concise, useful, campaign-aligned, and suited to the channel and audience.
  • Coordinate content capture, adaptation, review, and distribution so peer perspectives can reach healthcare professionals beyond the original event.
  • Explore ways to connect experiential moments with mobile, virtual, social, and other channels, and identify new approaches that expand educational reach.
  • Build strong working relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies.
  • Align on audience, experience objectives, content, roles, timing, and handoffs while respecting each function’s distinct purpose and review process.
  • Manage agency and vendor partners, budgets, timelines, deliverables, and on-site or virtual execution from concept through closeout.
  • Work with Medical, Legal, and Regulatory reviewers and other partners to move programs and content through the appropriate review pathways.
  • Partner with Insights and Analytics to establish measures for participation, engagement, learning, content reach, customer feedback, and execution quality.
  • Review performance and customer feedback to understand what is resonating and where experiences or content can improve.
  • Share practical recommendations and apply learnings to future peer-to-peer programs, opinion leader engagement, and amplification plans.
  • Monitor new engagement formats, technologies, and customer behaviors to identify relevant opportunities for continued innovation.

Desired Qualifications

  • Experience in pharmaceutical, biotechnology, healthcare, or another regulated environment.
  • Familiarity with Medical, Legal, and Regulatory review processes and congress operating requirements.
  • Experience developing measures and readouts that connect event execution with customer engagement and business objectives.

About the Company

Amgen

Makes biotech medicines for serious illnesses

Amgen develops and makes biologic medicines, which are drugs built from proteins and antibodies grown in living cells, for serious conditions such as heart disease, cancer, and bone loss. Its anemia drug Epogen, approved in 1989, became one of the biotechnology industry's first blockbuster medicines. Amgen grows these drugs in large tanks called bioreactors, and its products include the cholesterol drug Repatha, the bone-building drug Evenity, and the severe asthma drug Tezspire. It earns money by selling these medicines, mostly through large drug wholesalers that supply hospitals and pharmacies. Amgen was founded in 1980 and is based in Thousand Oaks, California.

Company size
10,001+
Company stage
IPO
Headquarters
Thousand Oaks, CA
Founded
1980

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