Full-Time

Area Sales Representative

Northern California

Spindrift

Spindrift

201-500 employees

Sparkling water with real fruit juice

Compensation Overview

$60k - $70k/yr

+ Short-term incentive program + Monthly cell phone allowance + Car allowance + 401(k) company match

Remote in USA + 1 more

More locations: San Francisco, CA, USA

Remote

Occasional overnight travel and market blitzes outside the home territory may be required.

Category
Sales & Account Management (1)
Required Skills
Sales
CRM

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Requirements
  • One to five years of experience in the beverage or consumer packaged goods industry.
  • Sales experience across Grocery, Mass, Natural, and Drug classes of trade.
  • A proven track record of sales success.
  • Ability to lift 20 pounds continuously throughout the day to build displays of 100 cases or more.
  • Possession and use of a personal vehicle to travel to and from accounts.
  • Ability to travel overnight occasionally based on business needs.
  • Ability to work long and flexible hours, including occasional nights, weekends, and holidays.
Responsibilities
  • Deliver the company’s key performance indicators for the assigned region.
  • Sell and execute incremental display space throughout the assigned territory.
  • Optimize shelf space and merchandise products and displays to drive sales growth.
  • Drive consumer awareness through point-of-sale materials and in-store sales-promotion execution.
  • Educate consumers in stores about the brand’s category benefits.
  • Ensure product quality, rotate products, and remove damaged packages.
  • Maintain organization and proper rotation of back stock.
  • Use customer relationship management applications accurately to document daily activities and display execution.
  • Build positive relationships with key store contacts to secure incremental display space.
  • Service the assigned account base consistently with purposeful follow-up, approximately 8-12 stops per day.
  • Develop and schedule weekly account visits based on business needs.
  • Identify customer needs and partner with customers on plans to drive store and company sales growth.
  • Achieve mutually beneficial agreements through negotiation.
  • Support and contribute to the company culture.
  • Partner with teammates and coworkers on strategic initiatives throughout the year.
  • Conduct demonstrations, display selling and building, and market blitzes outside the home territory as needed.
Desired Qualifications
  • Ability to thrive in a dynamic, fast-growth startup environment.
  • Self-motivation and a competitive spirit.
  • Strong verbal and written communication and interpersonal skills.
  • Strong organizational skills.
  • Strong attention to detail.

Spindrift makes premium sparkling water that uses real fruit juice as the flavoring. Its beverages are produced by filtering air bubbles through juice before bottling, delivering a carbonated drink with visible fruit content and no artificial flavors. Unlike many seltzers that rely on synthetic tastes, Spindrift emphasizes simple, transparent ingredients and real fruit, appealing to health-conscious consumers willing to pay more for authenticity. The company sells its drinks through major retailers and online channels and aims to grow by adding new flavors and expanding its distribution network. Overall, Spindrift’s goal is to offer a natural, fruit-forward beverage option and reach a broader audience with more varieties while maintaining a premium positioning.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$62.8M

Headquarters

Newton, Massachusetts

Founded

2010

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Simplify Jobs

Simplify's Take

What believers are saying

  • January 2026 Non-UPF verification supports premium pricing amid consumer demand for less processed drinks.
  • March 2026 Spindrift Tea expands beyond sparkling water into a larger beverage occasion.
  • 2025 sales reached $275 million, with 22% volume growth and four-times-category expansion.

What critics are saying

  • Pantoni's 2023 false-advertising class action still attacks Spindrift's ingredient simplicity claims.
  • Drinx Advisory trademark lawsuit filed August 11, 2026 can force costly rebranding battles.
  • Big Soda and White Claw can copy premium fruit-water positioning, compressing margins by 2027.

What makes Spindrift unique

  • Real squeezed fruit and Non-UPF Verified branding separate Spindrift from plain seltzers.
  • Dave Burwick leveraged Boston Beer expertise to broaden into soda and iced tea.
  • Gryphon's 2025 acquisition and athlete investors strengthen brand credibility and distribution relationships.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement Leave

Parental Leave

Wellness Program

Professional Development Budget

Pet Insurance

Commuter Benefits

Phone/Internet Stipend

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

-1%

2 year growth

0%
Vending Market Watch
Jul 14th, 2025
Spindrift adds professional athlete investors, endorsements

Spindrift and the athletes will team up to produce a short-form video series where they "draft their starting Spindrift lineup."

Sportico
Jul 10th, 2025
Spindrift Gains $650M, Athlete Investors

Spindrift, a sparkling water company acquired by Gryphon Investors for $650 million, has attracted investments from sports figures like Kevin Durant, now with the Houston Rockets, and influencer Livvy Dunne. Other investors include DK Metcalf, Azzi Fudd, Derrick White, and Maarten Paes. The athletes, already fans of Spindrift, were connected through Patricof Co., a firm helping athletes invest in private equity.

Vending Market Watch
Jul 3rd, 2025
Functional beverage makers Sprindrift, Jones Soda, Bloom and Brēz make moves

Expanding its sparkling water flavors, Spindrift Beverage Co. launched a Yuzu Mandarin flavor made from real, freshly squeezed fruit.

BNP Media
Jun 30th, 2025
Spindrift Unveils Yuzu Mandarin Sparkling Water with Flavor-Packed Momofuku Collaboration

To celebrate the new flavor, Spindrift is collaborating with long-time culinary friends, Momofuku, to launch limited-time dishes inspired by Yuzu Mandarin at the award-winning Momofuku Noodle Bar in New York City.

Ingredients Insight
Feb 25th, 2025
Spindrift Beverage launches Spindrift SODA with real ingredients

Spindrift Beverage launches Spindrift SODA with real ingredients.