Media Manager - LATAM
About the job
- At least 8 years of experience in media, marketing, or advertising.
- Fluency in spoken and written English and Brazilian Portuguese; Spanish is a bonus but not required.
- Be based in Brazil and able to regularly attend the São Paulo office for team collaboration.
- Strong understanding of the media and retail landscape across LATAM markets, particularly Brazil and CASSA (Central America and Spanish Speaking South America), primarily Mexico.
- Experience working within global or regional marketing environments.
- Proven ability to lead media agencies, whether internally, within an agency, or through external management, and cross-functional teams.
- Experience delivering integrated, multi-channel campaigns.
- Expertise in digital media, including programmatic, paid social, and search.
- Experience with campaign measurement, analytics, and optimization.
- Strong communication and partner management skills, with the ability to influence across global teams.
- Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
- Demonstrated AI proficiency, with the ability to leverage AI to improve productivity, accelerate analysis, strengthen decision-making, and enhance work quality.
- Translate global media strategies into locally relevant plans and activations.
- Lead end-to-end campaign planning and execution across LATAM markets.
- Ensure campaigns are data-informed, delivered on time and on budget, and aligned to KPIs.
- Maintain a comprehensive view of the campaign portfolio, aligning audiences, channels, and investment.
- Feed local insights into global planning to improve local relevance and impact.
- Lead local media agency relationships, driving planning quality, performance, and accountability.
- Improve briefing, reporting, and optimization processes.
- Be responsible for agency performance, resourcing, and financial management, including budgets and purchase orders.
- Build partnerships with local media owners and vendors to unlock value and innovation.
- Embed a test-and-learn, data-focused approach across campaigns.
- Oversee post-campaign analysis and ensure actionable insights.
- Partner with Analytics teams to optimize performance and inform future investment decisions.
- Champion data-informed planning and budgeting within the LATAM territory.
- Connect Global and Local teams, aligning priorities and ways of working.
- Collaborate across international markets to share best practices and drive consistency.
- Influence partners across functions to deliver strong commercial outcomes.
- Liaise with Brazilian and CASSA Commercial teams on retail media activity.
- Experience in entertainment, gaming, or technology is preferred.
- A strong market advocate mindset and ability to balance global and local priorities.
- Analytical problem-solving ability and skill in turning data into actionable insights.
- Collaborative and adaptable approach, with comfort working across teams, cultures, and time zones.
- Experience in entertainment, gaming, or culturally led marketing, with an understanding of how brands connect with audiences through moments, communities, and content.
- Passion for gaming, entertainment, and media.
About the company
PlayStation hardware, software, and online services are developed and managed by Sony Interactive Entertainment, including studios under PlayStation Studios. A PlayStation console runs games from discs or downloads and uses the PlayStation Network for online multiplayer, cloud saves, and digital purchases. The company differentiates itself through close hardware-software integration and a large library of exclusive first‑party games from its global studios. Its goal is to provide borderless, high-quality play and grow the PlayStation ecosystem across consoles, services, and games.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Foster City, California
Founded
1994
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Simplify's Take
What believers are saying
- September 15, 2026 Sony centered GTA 6 marketing on PS5 accessories and features.
- October 6, 2026 PlayStation Plus adds F1 25 and Hunt: Showdown 1896.
- October 1, 2026 QSSR patches for Wolverine and Ghost of Yōtei signal developer adoption.
What critics are saying
- June 25, 2026 Bungie cuts hit most of Destiny's team and Marathon staff.
- September 10, 2026 Sony canceled PHYSINT, then Xbox rescued it, weakening exclusives.
- PS5 Pro shortages and $899 pricing amplify dependence on GTA 6 demand into November 2026.
What makes Sony Interactive Entertainment unique
- October 1, 2026 QSSR brings AI upscaling to base PS5, widening Sony's hardware moat.
- PS5 Pro's PSSR and Project Amethyst with AMD keep Sony's image-quality stack proprietary.
- PlayStation turns Wolverine and Ghost of Yōtei into platform-defining technical showcases.
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Benefits
Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings
Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching
Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events
Growth & Insights and Company News
6 month growth
35%1 year growth
37%2 year growth
37%PS5 Digital Edition Midnight Black Japan-only model launches November 19. Midnight Black disc drive due out on the same day. Sony Interactive Entertainment Japan Asia will release "PlayStation 5 Digital Edition Midnight Black (Console Language: Japanese Only)" on November 19 in Japan for 55,000 yen (tax included), the company announced. Pre-orders will begin at PlayStation retailers and online stores on October 20. Like the previous Japan-only SKU release, this system language is locked to Japanese, and the console can only be used with PlayStation Network accounts registered in Japan. A Midnight Black standalone disc drive will release alongside the console for 11,980 yen (tax included), allowing users who prefer physical media to play disc-based games. In the same announcement, Sony Interactive Entertainment Japan Asia reiterated its plan to end physical game disc production in January 2028. "PlayStation games released from January 2028 onwards will only be sold as digital versions from PlayStation Store and other retailers," the announcement noted. "Disc versions of games released before January 2028 will continue to be playable."
PS Portal update 7.3.0 adds option to toggle 3D Audio on/off while playing, more stability improvements - full patch notes listed. Sony Interactive Entertainment has released PS Portal update 7.3.0, which comes with a few notable additions including the ability to toggle 3D audio on/off while playing a game. As expected, there's the usual performance and stability improvements added, with full details available in the patch notes below. A recent update for the PS Portal included changes to support long-term battery life, which you can read more about here. PS Portal is reportedly getting an OLED version at some point, with hardware insider Kepler_L2 stating back in January that Sony was working on a 'another version' of the device for 2026. Earlier this week, a filing by Sony with Wi-Fi Alliance indicated that the PS Portal OLED version is indeed in the pipeline. * You can turn 3D audio on or off while playing a game. Go to Settings > System > 3D Audio. * PlayStation Universe has updated the search experience. You can now: * See results in real time as you type. * Scan a QR code to continue your search in PlayStation Store on PlayStation App or in a web browser. * PlayStation Universe has improved system software performance and stability. * PlayStation Universe has improved the messages and usability on some screens.
PlayStation to launch new Crunchyroll anime hub for PS5. Thursday, 08 October 2026 - 11:54 Sony's PlayStation will launch a new Crunchyroll anime hub within its PlayStation 5 gaming console's home screen next year to more closely align the company's anime projects and anime-inspired games. Launching in spring 2027, the new PS5 anime destination is "designed to make it easier for the PlayStation community to discover and explore the anime content they enjoy," per Sony Interactive Entertainment. While Crunchyroll has been accessible on the PS5 via an app since the gaming console was released in 2020, the goal here is to make Crunchyroll an integral part of a PlayStation user's home-screen experience. "Anime and gaming have deeply engaged and overlapping fan communities, and the new experience will bring those worlds closer together on PS5," the Crunchyroll announcement reads. "Whether longtime anime fans or discovering a series through a game, character or world they already love, players will have a dedicated place to discover anime and anime-inspired games and easily access the full Crunchyroll app. The PS5-Crunchyroll news was announced Wednesday by PlayStation president and CEO Hideaki Nishino at the inaugural Crunchyroll Anime Future Forum, where Sony also unveiled its new Crunchyroll Storyworks division. "From Crunchyroll membership on PlayStation, to the upcoming Ghost of Tsushima: Legends anime series," Crunchyroll president Rahul Purini said. "Today, we take that partnership with Sony Interactive Entertainment one step further with an anime hub on PlayStation. Serving fans means meeting them where they already are." The Crunchyroll-PlayStation integration comes on the heels of Sony launching "Live TV on PS5," an offering of more than 100 free ad-supported video channels available via the PlayStation 5 video game console. The PlayStation 5 FAST channel offering debuted in August and Sony Pictures Television has plans to expand it globally in the coming months.
Crunchyroll dedicated hub announced for PS5. Bringing together anime, anime-inspired games and easy access to Crunchyroll. Sony Interactive Entertainment and Crunchyroll will release a dedicated anime hub for the PlayStation 5 home screen in spring 2027, the companies announced. "From Crunchyroll membership on PlayStation, to the upcoming Ghost of Tsushima: Legends anime series," said Crunchyroll president Rahul Purini in a press release. "Today, we take that partnership with Sony Interactive Entertainment one step further with an anime hub on PlayStation. Serving fans means meeting them where they already are." Here are the first details: Sony Interactive Entertainment will introduce a new dedicated anime space within the PlayStation 5 home experience, bringing together anime, anime-inspired games, and easy access to Crunchyroll. Launching next spring, the new anime destination is designed to make it easier for the PlayStation community to discover and explore the anime content they enjoy. Anime and gaming have deeply engaged and overlapping fan communities, and the new experience will bring those worlds closer together on PlayStation 5. Whether longtime anime fans or discovering a series through a game, character, or world they already love, players will have a dedicated place to discover anime and anime-inspired games and easily access the full Crunchyroll app.
PlayStation Portal OLED model hinted at in new Wi-Fi Alliance filings by Sony. Fresh rumours on the PlayStation Portal OLED model have surfaced online this week with two registrations - CFI-Y2000 and CFI-Y2105 - made by Sony Interactive Entertainment on Wi-Fi Alliance last month very likely to be the new device. In case you haven't been keeping up, respected hardware insider Kepler_L2 stated back in January that Sony was working on an OLED version of PS Portal for release in late 2026. The registrations above are unlikely to be related to the current model, as the existing PS Portal models are in the CFI-Y1000 series, while the above listings are CFI-2000. So, the chances of them being the OLED mode are pretty high. Nothing official has been announced by Sony yet, so treat this as a rumour for the time being. PS Portal arrived in November 2023 and uses Wi-Fi to allow users to stream their PS5 games to the device, essentially turning it into a handheld console While it launched at a fairly expensive price point, that didn't stop PS Portal from going on to sell pretty strongly, to the point where Sony's Takruo Fushimi said response to the device has been 'overwhelming.' A major update last November saw Cloud Streaming made available for users, where select PS5 digital games from your library could be streamed provided you are subscribed to PS Plus.