Full-Time

Sr. Marketing Manager

Programs and Campaigns

Confirmed live in the last 24 hours

Highspot

Highspot

501-1,000 employees

AI-powered sales enablement platform

Enterprise Software
AI & Machine Learning

Compensation Overview

$118k - $204kAnnually

+ Stock Options + Other Compensation

Senior

Seattle, WA, USA

Hybrid position based in Seattle.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Salesforce
Marketing
Data Analysis
Requirements
  • At least 6-8 years of prior marketing, demand gen, field marketing, or event based experience.
  • Strong experience with marketing computer software and online applications. Required experience with Salesforce, Marketo, LinkedIn Advertising, and account-based advertising platforms.
  • Excellent verbal and written communication and presentation skills.
Responsibilities
  • Lead the flawless strategy and execution of Highspot’s marquee user campaigns and events – large and small – that will improve customer engagement, retention, expansion and overall health of our customer accounts.
  • Drive significant business impact through these user campaigns and events – including a renewal influence target, a cross-sell target, a customer adoption and active usage target.
  • Partner with key executive leaders and stakeholders across the organization to align event objectives and results to critical business strategy.
  • Strong ability to connect quantitative and qualitative insights and analysis from events and campaigns to continuously strive to optimize and improve these investments.
  • Drive promotional activities across a broad range of marketing channels, including advertising, social media, email, direct mail, webinars, and more.
  • Collaborate across the marketing, field, operations and enablement teams to ensure alignment on customer marketing programs and campaigns.

Highspot provides a sales enablement platform that helps sales teams improve their productivity and efficiency. Its main product, Highspot Copilot, is an AI-powered digital assistant that delivers the right content to sales representatives at the right time, enhancing their ability to engage and convert potential buyers. The platform supports sales teams by managing sales content, preparing reps for various selling scenarios, and facilitating personalized interactions through digital sales rooms. Highspot also includes features for onboarding and training sales reps, ensuring they are well-prepared for real-world situations. Unlike many competitors, Highspot focuses on driving measurable outcomes, such as increased win rates and reduced ramp time for new sales reps. The company's goal is to empower sales teams to close deals more effectively and generate higher revenue.

Company Stage

Series F

Total Funding

$764.9M

Headquarters

Seattle, Washington

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

2%

2 year growth

-14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highspot's continuous product updates, such as the Spring '24 release and Meeting Intelligence, demonstrate a commitment to innovation and staying ahead of market needs.
  • The appointment of Graham Younger as President of Field Operations signals a strategic focus on growth and expansion.
  • Partnerships with companies like Krisp enhance the platform's capabilities, providing additional value to customer-facing professionals.

What critics are saying

  • Recent layoffs, including a 15% workforce reduction, could impact employee morale and the company's ability to compete with larger rivals.
  • The competitive landscape in sales enablement is crowded, with major players like Salesforce and Oracle posing significant threats.

What makes Highspot unique

  • Highspot's AI-powered digital assistant, Highspot Copilot, uniquely enhances sales productivity by providing real-time, contextually relevant content and training.
  • The platform's focus on operational rigor and behavioral change in sales teams sets it apart from competitors who may only offer basic content management.
  • Highspot's recognition by industry leaders like Forrester, Gartner, and Forbes underscores its innovative approach and market leadership in sales enablement.

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Benefits

Medical, dental, vision, disability, & life benefits

Group Retirement Savings Plan (RRSP)

Matching employer contributions (DPSP) with immediate vesting

3 Weeks of Paid Vacation

Generous Holiday Schedule

Quarterly Recharge Fridays

Flexible work schedules

Professional development opportunities

Discounted ClassPass membership

Access to coaches & therapists

2 Volunteer days per year