Head of Organic Growth
Kraken
Head of Organic Growth
Kraken
Global cryptocurrency exchange with high liquidity
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders live. Millions of them. But a great product only wins if the right traders find it, trust it, and actually fund an account. Right now, our organic engine isn’t pulling its weight.
You’re going to fix that.
We’re seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active ones. At Kraken, understanding our brand ethos, mission, and the traders we serve is essential. Organic is where brand and acquisition meet.
We’re looking for a player-coach who moves fast but thinks long-term, gets in the weeds while leading from the front, and knows that traffic means nothing if it doesn’t convert. This role demands sharp B2C acquisition instincts, a product-first mindset, an obsession with UX, and a self-starter attitude.
Own organic acquisition. Build and run the strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.
Find out if people convert. Map the funnel from first touch to first trade, report on it clearly, and figure out where traders drop off and how to win them back.
Make UX your edge. Work with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product moments. Great acquisition dies in bad UX, and you know it.
Acquire through brand. Make every growth channel a brand-building one. Reach is easy to buy; trust is what makes traders stay.
Know the product cold. Use Kraken Pro like a trader would, understand what makes it better, and turn those strengths into growth levers.
Lead a lean, scrappy team. Set direction, coach, and unblock a small team, while staying hands-on enough to ship, test, and fix things yourself.
Test and learn. Run experiments across channels and funnel steps, double down on what works, and kill what doesn’t.
Report what matters. Build clear dashboards and insights that show leadership what’s driving growth, what isn’t, and what to do next.
Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming with experience in a player-coach role leading a small team.
Product savvy. You understand how products work, why people use them, and how to turn features into growth.
UX instinct. You can spot friction in a flow from a mile away and brief Product and Design on how to fix it.
High AI competency. Enabling you to multiply your impact and keep up with demand.
Analytical rigor. Comfortable with funnels, cohorts, attribution, and experimentation, and able to turn data into decisions and clear stories.
Speed under pressure. Markets don’t wait for approval cycles and neither do you.
Range as a marketer. SEO, content, social, lifecycle, partnerships. You know enough about each to direct the work, and you can roll up your sleeves when needed.
Taste. Knowing which channels and tactics not to pursue is as valuable as knowing which to scale.
Familiarity trading culture, and the language traders use.
Strong communication and leadership skills, with the ability to align cross-functional teams around a shared growth goal.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Kraken is a cryptocurrency exchange that lets people buy, sell, and trade digital assets. It runs a global market where users can place orders to trade various crypto pairs, and the platform matches buyers and sellers to complete transactions. Transactions are processed with high liquidity for fast execution, and users can use advanced charting tools and indicators to analyze prices. Fees are competitive and can be very low, which helps traders keep more of their returns. Kraken emphasizes security with multiple protections to safeguard funds, and it offers around-the-clock support for users worldwide. The company serves individuals as well as institutional traders, and it continually adds new trading pairs to expand its offerings. Its goal is to provide a reliable, low-cost, high-liquidity market where people can access a wide range of digital assets securely and with helpful support.
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