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Ernst & Young

Global professional services: consulting, assurance, tax

Event Intelligence and Digital Engagement Professional

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

  • Fluent written and verbal English skills.
  • Three to five years of experience in marketing, digital marketing, communications, event marketing, marketing analytics, community engagement, content marketing, or related roles.
  • Strong stakeholder and project management skills.
  • Experience working with campaign or event metrics, dashboards, reports, audience engagement, or digital content performance.
  • Ability to convert data into insight and communicate it in a simple, useful way.
  • Strong comfort with marketing data, event metrics, dashboards, and reporting.
  • Ability to translate data into clear insights and practical recommendations.
  • Good understanding of digital engagement, content amplification, and audience journeys.
  • Experience using digital channels to build participation, engagement, or community.
  • Ability to work with internal communications, social media, creative, event, and leadership teams.
  • Strong writing and presentation skills, especially for insight summaries and stakeholder updates.
  • Comfort with Microsoft Office tools and data visualization or reporting platforms.
  • Interest in AI, automation, event technology, marketing technology, and emerging digital engagement models.
  • Ability to manage multiple projects, prioritize effectively, and work in a fast-paced global environment.
  • Strong attention to detail and ability to maintain quality under deadlines.

Responsibilities

  • Develop measurement approaches for flagship events, including engagement, reach, participation, feedback, content consumption, sentiment indicators, and post-event actions.
  • Use data and analytics to evaluate event effectiveness and identify opportunities to improve future experiences.
  • Support digital engagement strategies across pre-event, live-event, and post-event phases.
  • Work with internal communications, social, content, creative, and stakeholder teams to amplify event narratives across relevant channels.
  • Create audience engagement plans that build momentum before events and sustain impact afterward.
  • Track registrations, participation, engagement patterns, feedback, and content performance where data is available.
  • Build simple dashboards, reports, and insight summaries for stakeholders.
  • Identify opportunities to use AI, automation, event technology, marketing platforms, and collaboration tools to improve event planning, engagement, and reporting.
  • Support content repurposing plans, including post-event stories, leadership snippets, digital assets, community updates, and internal amplification.
  • Partner with the Experience Design and Event Innovation professional to make events memorable and measurable.
  • Collaborate across matrixed teams and influence stakeholders without direct authority.
  • Use a test-and-learn approach to improve event formats, engagement models, and reporting.
  • Ensure digital engagement and measurement activities align with EY brand, quality, privacy, and stakeholder expectations.

Desired Qualifications

  • Previous experience in a large, matrixed organization.
  • Prior experience with a B2B organization, IT company, consulting firm, digital marketing agency, event technology platform, marketing operations team, or analytics-led marketing function.
  • Experience with tools such as Excel, PowerPoint, Power BI, Tableau, Power Automate, CRM, or marketing automation platforms.
  • Exposure to event platforms, webinar platforms, registration tools, social listening, intranet analytics, or content performance tools.
  • Familiarity with AI tools for content, reporting, automation, or audience engagement.
  • Interest in measurement frameworks, behavioral insights, community building, and integrated campaigns.

About the Company

Ernst & Young

Global professional services: consulting, assurance, tax

EY (Ernst & Young) provides professional services at a global scale, offering consulting, assurance, tax, and transaction advisory services. It serves clients across industries such as technology, media, real estate, hospitality, and construction. Instead of selling a single product, EY works with clients through tailored engagements where cross-disciplinary teams analyze challenges, design strategies, perform audits, help with tax planning, and assist with mergers or divestitures. What sets EY apart is its worldwide reach and integrated service model, industry-specific expertise, and focus on responsible business practices like sustainability, cybersecurity, and workforce flexibility. EY’s goal is to help organizations improve performance, manage risk, and achieve sustainable growth while building a better working world.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Boston, MA
Founded
1991

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