Senior Paid Social Manager

What We're Looking For:

The Senior Paid Social Manager owns our paid social portfolio end to end, starting with Meta and extending across TikTok and emerging channels. This is a portfolio owner, not an executor. You will identify the opportunities, scope them, size the expected impact, build the case, and lead the implementation and measurement through to a clear read. Your manager will back you and unblock you. The thinking is yours.

You will manage significant monthly budget against a clear set of targets: volume of new customers, cost per acquisition, and profitability of the accounts you run. Growth that does not pay for itself is not growth. Success requires an operator who is equally comfortable in the account and in the strategy, who can hold a creative conversation with Brand and a margin conversation with Finance & Data teams, and who moves fast without losing the discipline that scaled spend demands.

What You'll Do:

Portfolio Ownership & Growth

• Own paid social acquisition performance, with Meta as the core channel and TikTok and additional platforms alongside it.
• Manage large-scale budgets to target, with full accountability for new customer volume, CPA, and channel profitability.
• Set the channel roadmap: where we grow, where we hold, where we exit.
• Identify new platform and format opportunities, scope them, estimate the impact, and lead the test through to a decision.
• Own budget allocation and pacing across platforms, campaigns, and audiences.

Campaign & Account Management

• Build, launch, and optimize campaigns across the full funnel.
• Manage audience strategy, bidding, structure, and scaling decisions.
• Run a disciplined testing cadence across creative, audience, placement, and offer.
• Maintain account health and operational hygiene across all platforms.

Creative Partnership

• Partner closely with Creative and Brand to shape the creative pipeline: what gets made, for which audience, and why.
• Translate performance data into clear creative direction rather than pass-through feedback.
• Review and, where needed, write ad copy for a U.S. audience.
• Protect brand consistency while pushing the creative volume that scaled social requires.

Measurement & Insight

• Define what a test needs to prove before it launches, and hold the read honestly.
• Work with Analytics and BI to connect platform performance to downstream customer value.
• Bring a clear point of view to leadership on what is working, what is not, and what we should do about it.

Cross-Functional Collaboration

• Work daily with U.S.-based Marketing, Brand, and Analytics counterparts.
• Partner with CRM and Product Marketing to align acquisition messaging with the customer experience.
• Act as the internal authority on paid social, with the judgment to advise stakeholders and the evidence to back it.

What You'll Need to be Successful:

• 8+ years of in-house paid media experience, with deep specialization in paid social.
• Proven track record managing Meta budgets at significant scale (roughly $500K to $1M per month) for consumer brands targeting the U.S. market.
• Hands-on experience with TikTok and a demonstrated ability to open and scale new platforms from zero.
• Accountability for business outcomes, not media metrics. You should be able to talk about CPA, payback, and customer value, not just ROAS and CPM.
• Excellent English, written and spoken. You will review and sometimes write U.S.-facing ad copy.
• Strong creative instincts and a track record of productive partnership with creative teams.
• Demonstrated independence. You bring the initiative, not just the execution.
• Comfort in a target-driven environment with clear, measured goals.
• Availability for regular collaboration with U.S.-based teams.

Nice to Have:

• Experience with CTV, MNTN, or other performance video platforms.
• Influencer and creator marketing experience.

Working Conditions:

• Continuous work on a personal computer.
• Ability to work from home including stable internet connection.
• Ability to commute to Petach Tikva twice per week.
• Occasional international travel to headquarter office in Los Angeles.