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TikTok

Short-form video platform with ads

Category Manager/Senior Manager - Multi-Vertical

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

  • A growth-oriented mindset, self-direction, strong communication, logical thinking, analytical skills, and the ability to manage strategic partner relationships.
  • Customer service orientation and experience working in a client-facing capacity.
  • A strong track record leading business projects and delivering against challenging performance goals.
  • Experience with a commerce platform or marketplace.
  • A strong understanding of social commerce, content marketing, and influencers.
  • Good written and oral proficiency in Japanese, and medium written and reading proficiency in English for a global working environment.

Responsibilities

  • Define the long-term strategy, lead key initiatives, and set the future direction of partners.
  • Own the profit and loss for multiple industries, including fast-moving consumer goods, consumer electronics, and home and living.
  • Provide industry knowledge and leverage professional networks to support category success.
  • Map category and subcategory landscapes and define development priorities with partners.
  • Acquire partners by identifying, prioritizing, and onboarding them to the platform.
  • Develop partners through end-to-end partnership management, including planning, execution, category performance maintenance, business model suggestions, creator affiliation, and partner education.
  • Collaborate cross-functionally to unlock partner potential, drive brand growth, and encourage adoption of livestreaming and short videos.
  • Navigate ambiguity and frequent changes, and influence stakeholders to drive category decisions.
  • Break down complex problems, devise new approaches, and create scalable solutions.
  • Own internal projects that contribute to the broader industry ecosystem, including campaigns, product launches, and business-to-business marketing.

Desired Qualifications

  • Strong knowledge of the Japanese industry landscape, consumer demands, digital evolution, and mobile transformation.
  • Extensive experience in one industry or category management.
  • Three to five years of experience managing diverse teams or key account accounts.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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