Full-Time
Principal Product Designer
Adtech
Posted on 8/15/2025
Demandbase
501-1,000 employees
Account-Based Marketing platform with analytics
Compensation Overview
$163k - $245k/yr
San Francisco, CA, USA
Hybrid
Remote work is considered for highly qualified candidates on a case-by-case basis.
 UI/UX & Design (1) |
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- * 7+ years of experience designing enterprise-grade digital products, ideally in **SaaS, MarTech, or AdTech** environments.
- * Demonstrated experience designing **programmatic advertising tools, campaign management dashboards, or analytics/reporting platforms**.
- * Strong UX and visual design skills; fluency in interaction design, layout, and information architecture for complex systems.
- * Proficiency with **Figma**, prototyping tools, and tools for collaborating across functions.
- * Comfort with **data-rich UI**, including dashboards, filters, charts, and interactive elements.
- * Experience working closely with engineering to implement designs accurately and efficiently.
- * Confidence operating in **ambiguous, rapidly evolving product spaces** with a test-and-learn mindset.
- * Exceptional communication skills—you can clearly articulate design decisions and trade-offs to technical and non-technical partners alike.
- Own end-to-end design for high-priority product areas—discovery through delivery—with a focus on AdTech-driven experiences.
- Collaborate with Product Management, Engineering, Data Science, and Marketing to define user needs, product requirements, and design goals.
- Translate complex AdTech workflows—such as segmentation, targeting, attribution, and bidding logic—into intuitive UX and clean UI.
- Partner with Research to plan and execute qualitative and quantitative studies, synthesize insights, and integrate findings into product direction.
- Create wireframes, prototypes, high-fidelity visuals, and design specs using Figma.
- Contribute to our **design system**, ensuring scalable, consistent design patterns across data-heavy, interactive components.
- Drive **cross-functional design reviews**, provide and solicit feedback, and align stakeholders across multiple domains.
- Actively mentor junior designers, fostering a collaborative, high-quality design culture within the team.
- Champion a user-centered approach in shaping long-term product vision and short-term priorities.
- Deep understanding of **AdTech concepts**: DSPs, DMPs, identity resolution, attribution modeling, real-time bidding, or media planning.
- Experience with **B2B data visualization**, segmentation logic, or machine learning explainability.
- Exposure to **compliance and privacy challenges** in digital advertising (e.g., GDPR, CCPA, cookie deprecation).
Demandbase provides a B2B marketing platform built around Account-Based Marketing (ABM). It helps enterprise marketing and sales teams identify high-value target accounts, engage them with data-driven advertising, and align efforts through CRM integrations. The platform combines data analytics, targeting, advertising, and CRM workflows in one system, and is offered on a subscription basis with optional training and professional services. Its goal is to help B2B teams win and grow high-value accounts by coordinating personalized campaigns across marketing and sales channels.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$333M
Headquarters
San Francisco, California
Founded
2005
Simplify's Take
What believers are saying
- NetLine partnership on March 31, 2026 automates ABM list syncing.
- Rachel Truair appointed CMO on January 8, 2026 defines Pipeline AI.
- Marketplace launched April 22, 2025 connects GTM across tech stacks.
What critics are saying
- HubSpot native ABM erodes Demandbase's $200M ARR base in 12-24 months.
- 80% revenue from Demandbase One risks churn from one $5M customer.
- 519 churned customers signal 40% rate accelerating ARR stall in 6-12 months.
What makes Demandbase unique
- Demandbase pioneered ABM category nearly a decade ago.
- Demandbase One unifies ABX, Advertising, Sales Intelligence, and Data modules.
- Demandbase offers B2B-specific DSP with AI-optimized bidder.
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Benefits
Health Insurance
Mental Health Support
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Disability Insurance
Life Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 3%How to integrate Demandbase with HubSpot: full setup guide. Demandbase produces some of the richest account intelligence available intent signals from over a trillion third-party data points monthly, pipeline predict scores, engagement minutes, buying stage classifications. But that intelligence is only useful when your sales reps can act on it, and sales reps live in HubSpot. If the data stays siloed in Demandbase, you've paid for signals nobody sees. The Demandbase HubSpot integration creates a bidirectional sync between Demandbase's ABM platform and HubSpot CRM (or HubSpot Marketing Hub), enabling account-level intent data, engagement scores, and account classification to flow into HubSpot's contact, company, and deal records and HubSpot's pipeline and engagement data to flow back into Demandbase for account scoring and campaign targeting. Integrateiq is a HubSpot Diamond Solutions Partner with custom integration accreditation, processing 7 million fields synced daily. The Demandbase integration is one Integrateiq configure and optimize regularly. Here's the complete setup guide including the parts most documentation skips. What the Demandbase HubSpot integration does (and doesn't do). The integration creates a two-way data flow. Demandbase reads company, contact, deal, email event, and web visit data from HubSpot and uses it to enrich account scores, segment audiences, and refine targeting. HubSpot receives Demandbase's custom fields intent scores, engagement data, pipeline predictions, buying stage classifications as properties on Company records that you can use in segmentation, workflows, and reporting. Be clear on what the integration doesn't do. It doesn't create new records in HubSpot. It doesn't create new user profiles or permission sets. It doesn't operate in real time the standard sync runs on a configurable schedule, and the initial data sync takes 2-5 days depending on your record volume. Demandbase updates its custom fields in HubSpot on a daily basis. Knowing these boundaries prevents the most common configuration disappointment: expecting real-time intent signal delivery in HubSpot and discovering that the sync runs once a day. Two integration paths: HubSpot CRM vs HubSpot MAS. Demandbase offers two distinct integration options for HubSpot users, and they serve different purposes. Choosing the right one or understanding how to use both together determines what data flows where. | Integration Type | What It Connects | Primary Use Case | | HubSpot CRM Integration | Demandbase <> HubSpot CRM (contacts, companies, deals, owners) | Sales team access to Demandbase account scores, intent signals, and engagement data inside HubSpot CRM records | | HubSpot MAS Integration | Demandbase <> HubSpot Marketing Hub (contact-level marketing engagement) | Syncing HubSpot marketing activity (email opens, form submissions, landing page visits) to Demandbase for campaign influence tracking and audience building | Most teams benefit from both integrations the MAS integration feeds marketing engagement data to Demandbase for audience building, while the CRM integration delivers Demandbase intelligence back into HubSpot for sales activation. If you can only set up one, start with the CRM integration, since that's where sales team adoption drives ROI. Important note for MAS integration setup: when configuring the HubSpot MAS connection in Demandbase, do not toggle on 'Include CRM?' in the settings. Toggling this on while also having a separate HubSpot CRM integration active creates data conflicts. The CRM integration handles CRM data; the MAS integration handles marketing engagement data. for HubSpot
NetLine, a programmatic B2B lead generation platform, has partnered with Demandbase to integrate account intelligence with lead generation capabilities for account-based marketing. The integration enables automated syncing of Demandbase's ABM account lists directly into NetLine campaigns. The partnership aims to bridge the gap between account-level insights and buyer-level engagement by combining Demandbase's account intelligence with NetLine's programmatic lead generation. Marketers can identify key buyers within target accounts and deliver content through trusted professional environments whilst capturing verified, permissioned leads. The integration eliminates manual processes by automating targeting and list uploads, with lead data flowing directly into CRM and ABM platforms. Founded in 1994, NetLine is now part of Informa TechTarget and serves over 17,000 customers.
NetLine and Demandbase join forces to revolutionize account-based marketing. New Integration Combines Demandbase's Account Intelligence with NetLine's Programmatic Lead Generation to Deliver Precision Pipeline and Accelerate ABM Success NEWTON, Mass., March 31, 2026 (Newswire.com) - Today, NetLine, the leading Programmatic B2B Lead Generation Platform, alongside Demandbase, the pipeline engine for AI GTM, announced a joint integration that redefines how marketers approach ABM. Key Benefits of the Integration: * Drive Precision Pipeline: Deliver enriched, permissioned leads that enable sales teams to engage with confidence. * Confirm High-Fit Accounts: Leverage Demandbase's account intelligence to identify and prioritize the right accounts. * Engage Real Buyers: Use NetLine's programmatic lead generation capabilities to connect with verified buyers within those accounts. * Accelerate Campaigns: Streamline campaign setup and lead delivery to act faster on opportunities. * Eliminate Manual Processes: Outdated targeting and manual list uploads will be a thing of the past thanks to seamless, automated syncing. By combining NetLine's unmatched programmatic lead generation capabilities with Demandbase's unparalleled account intelligence, this integration addresses one of the most persistent challenges in ABM: bridging the gap between account-level insights and buyer-level engagement. The alliance enables a dynamic sync of Demandbase's ABM account lists directly into NetLine campaigns, empowering marketers to engage real buyers earlier in their journey and drive smarter, faster, and more effective ABM plays. "This partnership transforms anonymous signals into actionable insights," said David Fortino, General Manager at NetLine. "Together, Demandbase and NetLine show you where to look and who's ready to buy, helping marketers to stop simply chasing intent and instead pivot to real pipeline conversion." "Today's go-to-market teams need better alignment between data and engagement, and this integration helps close that gap," said Christopher Amabile, Vice President, Global Partner Ecosystems at Demandbase. "By bringing together account intelligence with real buyer engagement, we're helping our customers drive more meaningful pipeline and move faster on the opportunities that matter most, turning insight into real business impact." The companies detailed how the integration will work: * Identify Key Buyers: Use Demandbase's account intelligence to pinpoint the people shaping decisions within target accounts. * Engage in Trusted Environments: Deliver content to buyers where they already spend their time-on analyst sites, trade publications, and professional communities. * Capture Verified Leads: Instead of paying for clicks or impressions, marketers receive real, permissioned leads with accurate data on who they are and what they care about. * Accelerate Sales Follow-Up: All lead data flows directly into CRM and ABM platforms, enabling sales teams to act quickly while the conversation is fresh. The integration of NetLine and Demandbase represents the next evolution of ABM, where precision and scale finally work in harmony. Marketers no longer have to choose between broad reach and relevance. With this partnership, they can achieve both, ensuring their brand is present in every moment that matters. About NetLine NetLine is the #1 Programmatic B2B Lead Generation Platform, empowering marketers to engage in-market buyers with targeted content and accelerate revenue growth. With unmatched access to thousands of Tier 1 media sites, NetLine connects brands with decision-makers actively researching solutions, delivering content where and when it matters most. Trusted by over 17,000 customers to turn content into pipeline, NetLine is the leader in demand generation. Always-on content across the digital publications your target audiences trust fosters true organic engagement. First-party data, advanced targeting, and real-time lead delivery generate only high-quality prospects for immediate activation and faster conversions. Founded in 1994, now part of Informa TechTarget, NetLine provides unmatched access and transparency, helping marketers cut through the noise and connect with the buyers who matter most. Your buyers are everywhere. Now you can be too, all in one platform. Successful B2B Marketers Start with NetLine. Visit www.netline.com. About Demandbase Demandbase is the pipeline engine platform for B2B go-to-market teams. Powered by Demandbase AI, the platform analyzes account signals and buying group activity to help teams prioritize opportunities, coordinate action across marketing, sales, and advertising, and scale predictable pipeline growth. Thousands of businesses use Demandbase to align their go-to-market teams, reduce wasted spend, and drive measurable pipeline, all from one unified platform. For more information, visit www.demandbase.com. Media Contact: Jon Steiert Senior Manager, Content Marketing [email protected] 215-855-3547
Demandbase, a B2B pipeline AI platform, has been named a Leader in "The Forrester Wave: Revenue Marketing Platforms for B2B, Q1 2026". The company received the highest score in the Strategy category among 10 vendors evaluated. Demandbase's platform unifies advertising, marketing and sales functions to drive predictable revenue through AI-driven pipeline generation. Forrester cited the company's strategic clarity and innovation as AI reshapes revenue marketing systems. The recognition highlights Demandbase's intent data capabilities, predictive modelling and multichannel engagement tools. This follows the company's fifth consecutive year as a Leader in the Gartner Magic Quadrant for ABM Platforms. Demandbase recently launched JourneyIQ for real-time orchestration and Agentbase, its suite of autonomous AI agents.
Demandbase appoints growth CMO Rachel Truair to define pipeline AI category. Truair will transform Demandbase's brand to match its rapid innovation, cementing its leadership in AI-driven revenue SAN FRANCISCO, Jan. 08, 2026 (GLOBE NEWSWIRE) - Demandbase, the leading pipeline AI platform for B2B enterprises, today announced the appointment of Rachel Truair as Chief Marketing Officer. Truair will lead Demandbase's global brand and GTM strategy to amplify the company's market-leading AI innovation and establish Demandbase as the growth engine for the modern enterprise. "Demandbase has already changed how B2B companies think about go-to-market," said Gabe Rogol, CEO of Demandbase. "This chapter is about where B2B enterprises go next. Rachel brings the discipline, velocity, and enterprise credibility required to make Demandbase synonymous with growth." Truair joins Demandbase with a proven playbook for defining new categories and navigating market leaders to win at critical inflection points. Most recently as CMO at Simpro Group, she operationalized AI across the GTM engine and established the brand as a global leader for commercial field service management. Truair previously held B2B marketing leadership roles where she helped define the data streaming category at Confluent through its successful IPO and established Adobe as a major player in digital commerce following its $1.68 billion acquisition of Magento. "Most companies are still treating AI as an experiment. Demandbase is delivering it as a reality," said Truair. "I saw Demandbase turn account-based marketing into an industry standard a decade ago. The same opportunity exists now - to define how AI and GTM teams work together to drive pipeline. My focus is simple: make Demandbase the undisputed leader across all GTM AI categories." Built on twenty years of ABM leadership, Demandbase is accelerating the evolution of B2B go-to-market technology. The company recently introduced Agentbase, a suite of AI agents to take actions that drive pipeline, and JourneyIQ, increasing advertising effectiveness by optimizing creative and spend to the buyer's real-time journey. To accelerate the impact of Demandbase's rapid pace of product innovation, Truair will translate this AI evolution into long-term market impact and customer success. To stay informed on how Demandbase is defining the next era of GTM, visit Demandbase. About Demandbase Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks, all in one platform. For more information about how Demandbase can help you accelerate your pipeline at scale, visit www.demandbase.com.