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Full-Time

Event Marketing Specialist

Posted on 7/22/2024

Consensus

Consensus

201-500 employees

Automates presales processes for sales teams

Entertainment

Compensation Overview

$65k - $78kAnnually

Junior, Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 1-3 years of experience in event marketing (virtual and in-person) or similar, preferably in B2B and/or SaaS environment
  • Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original and innovative content on their own
  • Strong project management skills, with the ability to manage multiple projects simultaneously and work independently
  • Bachelor’s degree in marketing, communications, or related field
  • Ability to work efficiently under strict deadlines in a fast-paced environment
  • Exceptional organizational and written communication skills, with keen attention to detail
  • Outgoing personality with the confidence to interact effectively with groups
  • Willing to assist sales and marketing teams with various activities, field events and trade shows
  • Ability to travel up to 20%
Responsibilities
  • Research, develop and implement comprehensive event and trade show strategies aligned with the company's marketing and business objectives
  • Oversee the planning, coordination, and execution of virtual events, including annual DEMOFEST event & monthly webinars. Ensure seamless execution from concept to post-event analysis
  • Ensure all events are executed within budget, making necessary adjustments to processes and resources as needed
  • Collaborate with internal sales team, channel partners, and customers to create direct and joint marketing initiatives
  • Utilize data-driven insights to optimize and enhance future events & campaignsIdentify opportunities for joint events, sponsorships, and thought leadership initiatives
  • Manage public facing webinar strategy from conception to post-session analysis in coordination with the demand generation team
  • Communicate event plans, progress, and outcomes to senior management and other key stakeholders
  • Support marketing needs across the organization, aligning efforts with key prioritiesPerform other related duties as requested by the Sr. Event & Partnerships Manager

Consensus specializes in automating the presales process for B2B sales teams, sales engineers, and technical sales professionals, particularly in industries with complex sales cycles like technology and software. The platform streamlines workflows by automating product demos and other presales activities, allowing sales teams to focus on more valuable tasks and improve their sales conversion rates. Clients subscribe to the service through a Software-as-a-Service (SaaS) model, which provides a consistent revenue stream and scalability for the company. Additionally, Consensus hosts DEMOFEST, a virtual event that covers various topics related to sales engineering and technical sales, offering valuable resources to the community. The goal of Consensus is to enhance the efficiency and effectiveness of sales teams in the presales phase.

Company Stage

Series B

Total Funding

$138.9M

Headquarters

San Diego, California

Founded

2013

Growth & Insights
Headcount

6 month growth

6%

1 year growth

14%

2 year growth

51%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $110M investment from Sumeru Equity Partners provides significant capital for growth and innovation.
  • Integration with Salesloft enhances the platform's utility, making it indispensable for sales teams looking to streamline their workflows.
  • Hosting events like DEMOFEST and launching certification programs demonstrate Consensus's commitment to community building and professional development.

What critics are saying

  • The niche focus on presales automation may limit market size and growth potential compared to broader sales automation solutions.
  • Frequent changes in executive leadership, such as the recent appointment of a new CEO and VP of Marketing, could lead to strategic instability.

What makes Consensus unique

  • Consensus focuses exclusively on automating the presales process, a niche often overlooked by broader sales automation platforms.
  • Their SaaS model ensures a steady revenue stream, allowing for continuous platform improvements and customer support.
  • The launch of the first-ever presales software certification program sets Consensus apart as a thought leader in the presales domain.
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