Marketing Manager

Job Description

About the Role

As Marketing Manager, you will own both online and offline marketing — building Maira's brand, driving customer acquisition, and accelerating growth across Bangladesh as well as global markets. You will craft marketing narratives for both B2B decision-makers (e-commerce owners, IT leaders, operations managers) and B2C audiences who interact with Maira's AI-powered features directly.

This role demands both strategic thinking (brand identity, positioning, multi-market expansion) and hands-on execution (campaigns, channels, analytics). You will work closely with product, sales, and leadership teams to translate Maira's AI capabilities into compelling marketing narratives that resonate across diverse markets.

Key Responsibilities

Brand Building & Strategy

• Define and build the Maira brand identity — positioning, voice, personality, and visual language — ensuring consistency across all markets and touchpoints.
• Develop value propositions and messaging frameworks tailored to each market and product line.
• Position Maira as a trusted AI partner — emphasizing ease of integration, measurable business impact, and data security.
• Plan and manage the annual and quarterly marketing calendar aligned with business objectives and product launches.

Digital Marketing

• Plan and execute multi-channel digital campaigns — paid search, social media (LinkedIn, Meta, X, TikTok), display, and retargeting.
• Drive SEO and content marketing — create thought leadership content around AI trends, e-commerce personalization, and AI operations.
• Manage email marketing and automation workflows for lead nurturing and customer engagement.
• Oversee website performance, landing pages, and conversion rate optimization (CRO) — driving demo signups.
• Run performance marketing campaigns optimizing for CAC, LTV, and ROI. Create product-specific campaigns for each Maira service.

Offline Marketing & Activations

• Plan and execute offline marketing initiatives — industry events, trade shows, conferences, and exhibitions relevant to AI, e-commerce, retail technology, and enterprise IT.
• Build partnership and channel marketing programs with industry associations, Chambers of Commerce, and trade bodies.
• Manage PR and media relations — press releases, media outreach, and relationships with journalists and publications in Bangladesh and international markets.
• Organize product demos, workshops, and community events to drive awareness and adoption.

Multi-Market Expansion

• Develop market-specific GTM strategies for Bangladesh and global target markets — accounting for cultural, linguistic, regulatory, and industry differences.
• Oversee content localization and cultural adaptation of marketing materials for each target market.
• Conduct market research and competitor analysis to identify opportunities and positioning advantages.
• Build relationships with local partners, agencies, and vendors in each market to support execution.

Growth, Analytics & Reporting

• Establish and track marketing KPIs — acquisition, conversion, engagement, brand awareness, and revenue impact.
• Analyze campaign performance and customer acquisition funnel across all channels and markets, with actionable optimization insights.
• Manage the marketing budget across markets and channels, ensuring efficient allocation and ROI.

Cross-Functional Collaboration

• Collaborate with Product, Sales, and Customer Success teams to align marketing with product launches, sales pipelines, and retention goals.
• Coordinate with external agencies, freelancers, and vendors for design, content, video, and event production.

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
• 4+ years of marketing experience, with at least 2+ years at a technology, SaaS, AI, or software company.
• Proven experience in both digital and traditional marketing.
• Demonstrated experience in brand building — defining brand identity, positioning, and messaging.
• Experience developing and executing go-to-market (GTM) strategies.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience managing paid advertising campaigns with budget responsibility.
• Experience with marketing analytics tools (Google Analytics, Meta Business Suite, or similar).
• Excellent written and verbal communication in English.
• Strong analytical and project management skills.
• Ability to work in a fast-paced startup environment and adapt quickly to changing priorities.

Preferred Qualifications

• Experience marketing AI products, SaaS platforms, or subscription-based software to B2B and B2C audiences.
• Experience launching or scaling products in international markets.
• Cross-cultural marketing experience — adapting messaging, tone, and channels for different cultural contexts.
• Experience marketing to e-commerce, retail technology, or enterprise IT audiences.
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, Mailchimp, or similar).
• Experience managing external agencies, vendors, and marketing budgets.
• Experience with event marketing and PR — trade shows, conferences, and media outreach.
• Professional certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, or similar.

Additional Information

What We Offer

• An opportunity to work with a Tokyo-based startup and contribute to a truly innovative AI-based service.
• A meaningful role in building real-world AI products with global market reach — not just prototypes.
• A collaborative, people-focused work environment where contributions are visible and valued.
• Salary range: BDT 70,000 – 120,000 per month (based on experience and assessment results)
• Salary review: Twice a year
• Performance bonus: Twice a year
• Comprehensive health insurance
• Complimentary meals and snacks
• Working days: Sunday – Thursday (Hybrid)
• Working hours: 9:00 AM – 6:00 PM (BDST)
• Office location: 3rd & 4th Floor, House 1148, Road 9/A, Avenue 10, Mirpur DOHS, Dhaka-1216, Bangladesh.