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Full-Time

Digital Acquisition Marketing Specialist

Direct Buy

Posted on 1/11/2024

Golden Hippo

Golden Hippo

201-500 employees

Vertically-integrated marketer of health products

Consumer Goods

Mid

Canoga Park, Los Angeles, CA, USA

Category
General Marketing
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
Adobe Photoshop
Word/Pages/Docs
Marketing
Excel/Numbers/Sheets
Requirements
  • Strong mathematical and analytical skills
  • Openness and ability to learn new concepts and systems quickly
  • High level of accuracy and attention to detail
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload
  • Strong interpersonal, verbal and written skills
  • Self-motivated and a drive to succeed
  • Native advertising and paid social experience, using platforms such as Taboola, Outbrain, Newsbreak, Twitter
  • Experience optimizing sales funnels via A/B testing
  • Proficiency in spreadsheets (Microsoft Excel and Google Docs)
  • Comfortable with basic image editing using Photoshop
  • 3-5 years digital marketing exp preferably within digital acquisition/ performance marketing preferred
  • Direct-to-Consumer experience preferred
  • High school diploma or GED equivalent
Responsibilities
  • Set-up, manage, execute, and analyze paid media campaigns and budgets
  • Collaborate with multiple departments to drive marketing projects
  • Test and scale new and existing ad networks and direct site placements
  • Ideate, implement, and measure results of A/B testing for creatives
  • Perform tracking and analysis on the performance of advertising channels
  • Maintain a top-level view of customer experience throughout the sales funnel
  • Find and test new ad creatives and angles on native static and video ads
  • Stay updated on industry standards and implement new strategies
  • Act as point person across all company departments for customer acquisition funnel

Golden Hippo distinguishes itself in the health, beauty, and pet care sectors through its expertise in vertically-integrated marketing and focus on high-quality products. It fosters a stimulating work environment where creativity in content creation and smart marketing strategies are at the core. This approach not only educates consumers about smarter health choices but also provides a rich ground for professional growth in cutting-edge marketing techniques and product development.

Company Stage

N/A

Total Funding

$354M

Headquarters

Los Angeles, California

Founded

2011

Growth & Insights
Headcount

6 month growth

15%

1 year growth

5%

2 year growth

28%

Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen

INACTIVE