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Yoru Marketing

Senior Google Ads Media Buyer - Ecommerce

Performance & Paid MarketingUpdated on Nov 12
Full-timeRemote in UK$500 - $850 /mo

About the Job

Requirements

  • At least 3 years of comprehensive Google Ads marketing experience, not limited to freelance or assistant roles.
  • Ability to lead multiple accounts simultaneously and communicate directly with clients.
  • Ability to think strategically and critically, with a focus on performance.
  • Ability to communicate proactively and explain complex data and strategies clearly to clients.
  • Strong attention to detail, including preventing typos, broken links, and off-brand creative.
  • Ability to prioritize and adapt in a fast-paced agency environment without close supervision.
  • Strong understanding of eCommerce metrics, including customer acquisition cost (CAC), lifetime value (LTV), conversion rate (CVR), and return on ad spend (ROAS), and how they affect the business.
  • Must be based in the US, Europe, Australia, or New Zealand and able to work EST timezones.

Responsibilities

  • Create and run Google Ads campaigns based on a self-developed strategy, including Performance Max, standard shopping, search, Demand Gen, and YouTube campaigns.
  • Communicate with clients fluently, in writing and verbally.
  • Monitor data regularly.
  • Understand major eCommerce key performance indicators, including ROAS, target ROAS (TROAS), target cost per acquisition (TCPA), blended ROAS (BROAS), monthly recurring revenue (MRR), and lifetime value (LTV).
  • Create weekly reports on overall performance.
  • Understand search intent and write compelling ad copy.
  • Understand basic search engine optimization (SEO) and research SEO keywords.
  • Optimize product data feeds based on strategy.
  • Provide additional support when required.
  • Follow the company's six core values.

Desired Qualifications

  • Google Ads experience in eCommerce is preferred.

About the Company

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