Full-Time
Agency Partner
Posted on 11/18/2024
Smartly.io
501-1,000 employees
Automates social media advertising processes
Compensation Overview
$130k - $150kAnnually
Senior, Expert
New York, NY, USA
Requires in-office presence in New York for at least 3 days a week.
- 7+ years of sales and business development experience in ad-tech and/or media agencies
- Experience with Meta, TikTok, Pinterest, Snap, Google and knowledge of any self-serve platform, auction, or programmatic ad products is a plus
- Media experience within the NORAM region is preferred
- Understanding of SaaS ecosystems and its value proposition
- Proven record of meeting and exceeding quota on a consistent basis
- Ability to build connections and engage confidently with a variety of audiences, including C-level decision makers, and ideally have strong agency contacts in the region
- Ability to collaborate closely with internal cross-functional teams (product, marketing, engineering, customer success, etc.)
- Ability to build and maintain strong relationships with agency C-Suite and social activation teams
- Understanding of agency services, their business models, and the role they play within media and creative industries.
- Strong spoken and written communication skills in English.
- Ability to work in our New York office at least 3 days a week (hybrid).
- Are willing to travel across the NORAM region for meetings, conferences and industry events
- Develop and execute a comprehensive agency growth strategy to drive spend and platform usage
- Drive revenue growth through strategic partnerships with agencies, measured by increased sales, market share and spend share in an agency
- Proactively win new business opportunities through robust pipeline management to meet quarterly and annual objectives
- Navigate and build relationships across complex agency structures (C-Suite, Investment, Client Leadership, Social Activation, etc..)
- Build and maintain strong relationships with key agency stakeholders & social teams
- Foster long-term collaborative partnerships with local agencies
- Confidently communicate and present to agency C-Suite and social activation teams, conveying Smartly's value proposition
- Acquire and maintain a solid understanding of the value proposition of the platform, as well as the existing and future needs of new prospects and existing customers
- Coach, enable and partner with agencies to effectively pitch new business, with Smartly as a core value to their service
Smartly.io automates social media advertising to assist businesses in reaching their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates manual advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a dedicated Creative Services team that collaborates with clients to produce effective ad creatives. The goal of Smartly.io is to simplify social advertising, helping brands effectively engage with consumers and maximize their return on ad spend.
Company Stage
Acquired
Total Funding
$2.7M
Headquarters
Helsinki, Finland
Founded
2013
6 month growth
↑ 31%1 year growth
↑ 31%2 year growth
↑ 31%
Simplify's Take
What believers are saying
- Smartly.io's strategic investment from Providence Equity Partners signals strong financial backing and growth potential.
- The launch of Brand Pulse demonstrates Smartly.io's commitment to innovation and staying ahead of industry trends.
- Working with high-profile clients like Uber, Fabletics, and eBay offers employees exposure to leading brands and complex advertising challenges.
What critics are saying
- The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
- Dependence on social media platforms like Facebook and Instagram makes Smartly.io vulnerable to changes in platform policies and algorithms.
What makes Smartly.io unique
- Smartly.io uniquely combines automation with creative services, offering a comprehensive solution for social media advertising that few competitors can match.
- Their dual revenue model of software subscriptions and managed services provides financial stability and diversified income streams.
- The introduction of Brand Pulse, an industry-first solution for real-time full-funnel performance tracking, sets them apart in the digital advertising landscape.
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