Head of Growth
WeScale
Head of Growth
WeScale
AI-augmented software development and DevOps consulting.
WeScale teaches print-on-demand sellers how to build real brands. Founder Chris Heckman has sold over $30 million of his own print-on-demand products, and the audience he's built around that is one of the largest in the space: two YouTube channels, a free community, an email list, and a paid membership with more than a thousand members.
The audience, the offer, and the infrastructure are all in place. Chris presents a live webinar every other Saturday that converts well above industry norms. Content ships. The community runs.
What WeScale doesn't have is someone whose entire job is turning that audience into paying members. Paid ads, email, funnels, and attribution have been Chris's to run in the gaps between everything else a founder does, and it shows. The engine is built. It needs an owner.
Everything between someone seeing an ad and someone becoming a paying member. You report to Chris and work alongside the content and community team leads. They bring in the audience. You turn it into members, and you tell them which videos and posts produced buyers.
Paid acquisition on Meta and Google, YouTube included. Retargeting first, then cold traffic into the quiz and the webinar. You have a standing daily budget in the four figures that needs no approval, and more when results justify it.
Email, end to end. The list, every flow, the weekly newsletter, onboarding.
Funnel conversion across the Blueprint quiz, BuildMyPOD, the sales pages, and the webinar pages.
The webinar campaign. Chris presents. You run everything around him: calendar, emails, retargeting, replay, offer window.
Reporting. Hyros, Klaviyo, and the Marketing Hub dashboard are yours. The team should always know what's working because you told them.
Testing of creative, audiences, and offers.
The AI command center. The ad accounts, attribution, email, and funnels are already wired into Claude Code. Extend it and build agents for the busywork. We grow with agents before we grow headcount.
Not yours: content creation, community and retention, product, and Chris's personal-brand ads.
Guardrails: the offer, the price, and any public claim change only with Chris's sign-off. A test that touches those, risks attribution, or outruns what the team can deliver goes to him first. Everything else is your call.
New paying members grow every week, not just webinar weeks.
Ads are on, profitable, and attributed, and the cost of a new member is known and falling.
The newsletter goes out every week, and every lead gets what they signed up for.
More free members become paying members.
Webinar registrations grow each cycle without the close rate slipping.
Within a year, Chris no longer opens Klaviyo, Meta, or Hyros himself.
You've personally run Meta and Google ads with real budgets and been accountable for the return. Managing an agency that ran them doesn't count.
You've run email at scale in Klaviyo or similar: flows, deliverability, and a recurring send you were judged on.
You've built and fixed funnels and worked with attribution tools like Hyros.
Agents and automation are already how you work, not something you plan to get to.
Most likely you've done this for a community, course, coaching, or membership business that grows through YouTube, webinars, and email. Strong e-commerce marketers with the skills above are welcome too.
Small team by design. You don't need permission for anything except deleting something or making a rapid change. Take things all the way; Chris will tell you if he wants less. If a question is waiting for a standup, it waited too long. Ownership means getting it done, whether by you, a teammate, or an agent, not quietly absorbing it. All communication happens in shared Slack channels, money included.
Everyone here signs on to four values: Set the Standard (we don't compete, we set the bar), Extreme Ownership (no excuses, no passing the buck), Radical Candor (the truth, directly and with respect), and Fiduciary Mindset (the customer's interest comes first, as if we were legally bound to it).
Base: $12,500 to $16,000 a month
Performance incentive tied to the incremental contribution profit you create, capped annually and set in the offer
Equity: 0.25 percent profits interest, four-year vest, one-year cliff
Full-time contractor. Two weeks paid time off. No medical or retirement benefits.
Remote, US-based. US business hours with Central overlap. Every other Saturday is a live webinar campaign day.
Start as soon as you can.
Tell us what you've owned and what happened to it on your watch: ad spend and return, email revenue, funnel conversion, cost per acquisition. Specifics beat adjectives.son.
WeScale is a consulting and delivery firm that helps clients build software and run IT operations with the help of AI. It combines DevOps practices, Platform Engineering and concrete AI usage to accelerate bringing software from idea to production, improve system reliability and boost the productivity of engineering teams. Its offerings span Think (ScaleVision – augmented audit), Build (Technical Assistance – augmented factory), and Master (training and masterclasses), all supported by services across the full platform lifecycle from architecture to industrialization. Unlike others, WeScale pairs AI as an operational efficiency lever with human judgment, emphasizes knowledge sharing through programs like WeShare, Cercle, Meetups and PlatformCon, and provides clear career paths and continuous learning. The company’s goal is to design and operate intelligent, robust platforms today that enable faster, safer software delivery for the future.
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