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Red Bull

Manufactures and markets energy drinks

Sales and Marketing Territory Manager

Field SalesConfirmed live in the last 24 hours
Full-timeSheffield, UKNo salary listedIn-person

About the Job

Requirements

  • Experience in sales and negotiation.
  • Knowledge of the local gastronomy industry and current trends.

Responsibilities

  • Showcase the brand through the candidate's personality and represent it at cafés, bars, clubs, festivals, and private events.
  • Ensure the visibility and availability of products across the region.
  • Take responsibility for regional On-Premise sales and marketing activities.
  • Monitor regional trends and identify and win new business opportunities.
  • Develop and deploy strategies and tools to deliver effective sales pitches.
  • Strengthen relationships with established customers and create alliances with key influencers and industry experts.
  • Build and maintain a network of decision-makers in hospitality and gastronomy.
  • Build a personal reputation in the local scene through knowledge of the gastronomy industry and trends.
  • Provide customers with insights, observations, and strategic recommendations during appointments.
  • Use sales and negotiation skills to increase earnings for customers and the company and exceed sales and marketing goals.
  • Develop creative and innovative solutions to maintain the brand's leading position in the On-Premise sector.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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