Associate Director
CP Axtra
Associate Director
CP Axtra
Wholesale and retail distributor with omnichannel
CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-05-05
Workplace: on_site
Department: Commercial
Key Responsibilities
Retail & Marketplace eCommerce Business Strategy & Growth
Lead the end-to-end strategy, execution, and performance of both Makro PRO's first-party (Retail eCommerce) and third-party (Marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience.
Develop commercial strategies to drive GMV, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models.
Identify new business opportunities, market trends, and growth initiatives.
Monitor business performance and recommend improvement actions.
Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution.
Analyze customer insights and market intelligence to improve value proposition.
Customer Experience & Conversion Optimization
Own the end-to-end customer experience strategy across all Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey.
Leverages customer insights, Voice of Customer (VOC), CSAT, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty.
Lead strategic initiatives that enhance customer onboarding, ordering, fulfillment, delivery, post-purchase support, and long-term customer loyalty.
Operational Excellence
Drive operational excellence initiatives across fulfillment centers, hubs, and delivery networks.
Lead cross-functional projects involving supply chain, logistics, technology, commercial, and customer service teams.
Manage project timelines, budgets, and resource allocation.
Data & Performance Management
Analyze business data to identify opportunities and risks.
Present business reviews and strategic recommendations to senior leadership.
Build dashboards and performance reporting frameworks.
Team Leadership & Capability Building
Coach and mentor leaders to strengthen strategic thinking, execution excellence, and stakeholder management capabilities.
Drive change management initiatives and support organizational transformation to improve business performance and operational efficiency.
Minimum 10+ years of experience in e-commerce, or marketplace businesses with at least 5 years in a leadership role.
Proven track record of leading and developing high-performing commercial and operational teams in a fast-paced environment.
Demonstrated experience driving operational excellence, process improvement, and large-scale transformation initiatives.
Strong analytical and problem-solving skills, with proficiency in data-driven decision-making and performance management.
Excellent communication, presentation, and stakeholder management skills.
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CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.
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