Associate Director - Commercial Digital
About the job
- At least 10 years of experience in e-commerce or marketplace businesses, including at least 5 years in a leadership role.
- A proven track record of leading and developing high-performing commercial and operational teams in a fast-paced environment.
- Demonstrated experience driving operational excellence, process improvement, and large-scale transformation initiatives.
- Strong analytical and problem-solving skills, with proficiency in data-driven decision-making and performance management.
- Excellent communication, presentation, and stakeholder management skills.
- Lead the end-to-end strategy, execution, and performance of first-party (retail e-commerce) and third-party (marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience.
- Develop commercial strategies to drive gross merchandise value, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models.
- Identify new business opportunities, market trends, and growth initiatives.
- Monitor business performance and recommend improvement actions.
- Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution.
- Analyze customer insights and market intelligence to improve the value proposition.
- Own the end-to-end customer experience strategy across Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey.
- Leverage customer insights, Voice of Customer, customer satisfaction scores, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty.
- Lead strategic initiatives that enhance customer onboarding, ordering, fulfillment, delivery, post-purchase support, and long-term customer loyalty.
- Drive operational excellence initiatives across fulfillment centers, hubs, and delivery networks.
- Lead cross-functional projects involving supply chain, logistics, technology, commercial, and customer service teams.
- Manage project timelines, budgets, and resource allocation.
- Analyze business data to identify opportunities and risks.
- Present business reviews and strategic recommendations to senior leadership.
- Build dashboards and performance reporting frameworks.
- Coach and mentor leaders to strengthen strategic thinking, execution excellence, and stakeholder management capabilities.
- Drive change management initiatives and support organizational transformation to improve business performance and operational efficiency.
About the company
CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bangkok, Thailand
Founded
1988
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Simplify's Take
What believers are saying
- 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
- H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
- Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.
What critics are saying
- Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
- 2025 profit fell from weaker non-food sales and an IT system incident.
- CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.
What makes CP Axtra unique
- Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
- The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
- Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.
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Benefits
Health Insurance
Paid Vacation
Gym Membership
Performance Bonus
Company News
Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.