Head of Marketing

Overview

Bamboo Card is a Dubai-based B2B distributor of digital prepaid products and a rewards fulfilment partner to enterprises worldwide. Since 2018 we have built a catalogue of more than 3,500 products across over 80 countries, delivered through our client portal and API. More than 1,000 enterprise clients rely on us to power rewards programmes, employee incentives, customer acquisition campaigns and marketplace inventory. We sit in one of the fastest-growing corners of the payments ecosystem with the banking infrastructure and supplier relationships that make global digital rewards work at scale.

We are appointing our first Head of Marketing to lead the function and take Bamboo Card's brand and demand
generation to the level our business already operates at commercially. Our growth to date has come from direct enterprise sales and deep client relationships. That foundation is strong, and it is now the platform for something bigger: a marketing function that builds international brand recognition, creates a consistent flow of qualified demand, and gives our commercial team the air cover to win larger accounts in more markets.

This is a rare mandate. You will define the strategy, own the budget, and build the team and partner mix behind it, reporting directly to the CEO with the autonomy that comes with being the person who owns the answer. It will suit a marketer who wants to shape a function rather than inherit one, and who is as comfortable executing as directing.

Who You Are

• 7 or more years in B2B marketing, including at least two to three years leading a function or a substantial standalone mandate.
• Proven experience building demand generation programmes at an early stage, not only scaling established ones.
• A track record you can evidence with numbers: pipeline sourced, cost per qualified lead, conversion rates.
• Experience marketing to an international audience across multiple markets.
• Hands-on capability across paid, SEO, content, email and marketing automation.
• Experience managing agencies and freelancers to a defined budget
• Strong command of B2B events and trade marketing, including converting event presence into commercial outcomes.
• Disciplined use of CRM as the single source of truth for pipeline and reporting
• Familiarity with the GCC market alongside international reach.

What You'll Do

• Full ownership of the demand engine: ICP and segmentation, positioning by segment, channel strategy, paid and organic acquisition, lead capture, scoring and nurture, and the handover process into Revenue. You will carry a pipeline target and the authority to build the system that delivers it.
• Bamboo Card competes in a category where trust, catalogue depth, settlement reliability and compliance matter more than noise. You will sharpen our positioning against global aggregators and regional distributors, own the brand across every touchpoint, and build a content and thought-leadership programme credible to a CFO, a loyalty director and a developer alike.
• Website performance and conversion, SEO across a genuinely global search footprint, paid search and paid social, LinkedIn as our primary channel, lifecycle email, and the analytics that prove what works. You will own the digital roadmap and the agency and freelance relationships behind it.
• Our buyers concentrate at a well-defined set of international and regional conferences. You will build the annual events calendar, decide where we exhibit, sponsor, speak or attend, run the pre-event and post-event motion that converts presence into meetings, and measure each event on pipeline generated. This includes stand design, collateral, hospitality and preparing the commercial team to make the most of the floor.
• Working with our brand partners, platform partners and resellers on joint campaigns, launch announcements, catalogue promotions and co-branded material that extend reach without extending spend.
• Defining the data model marketing needs, implementing lifecycle stages, attribution and reporting in our CRM, and producing a clear weekly view of spend, activity, pipeline sourced and pipeline influenced.
• You will propose and manage the marketing budget and build the team you need — in-house, freelance or agency — with genuine autonomy over the mix. In-house design resource is available to you from day one.

How Performance Will Be Measured

• Marketing-sourced qualified pipeline (primary measure).
• Marketing-influenced revenue.
• Cost per qualified lead and cost per acquisition by channel.
• Inbound lead volume and lead-to-opportunity conversion rate.
• Pipeline generated per event against event cost.
• Website traffic quality and conversion rate
• Delivery against budget