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HomeShare

Co-living marketplace connecting roommates for affordability

Growth Associate

Full-Time
No salary listed
Mid
Bachelor's
San Francisco, CA, USA
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • A Bachelor's degree from a four-year university, ideally with a quantitative or technical concentration.
  • Preferred experience of 1–3 years in highly analytical or quantitative marketing.
  • Excellent written and verbal communication skills.
  • Strong problem-solving skills and creativity.
  • Ability to work in a fast-paced team environment.
  • Excellent time-management and organizational skills.
Responsibilities
  • Drive, test, measure, and iterate on various types of growth campaigns to generate new demand.
  • Take ownership of, maintain, and improve existing demand channels.
  • Measure performance analytically and turn insights into actionable plans.
  • Research new marketing trends and keep the team informed.
  • Optimize the marketing budget by quantifying the most efficient growth channels.
  • Develop a deep understanding of consumer needs and identify new opportunities for traffic growth.
  • Define strategic initiatives.
  • Evangelize HomeShare.
Desired Qualifications
  • A preferred 1–3 years of highly analytical or quantitative marketing experience.

About the company

HomeShare is a co-living marketplace that helps people find affordable housing in expensive urban areas by connecting compatible housemates to share living spaces. It enables room splitting and converting spaces to maximize affordability, and its matching process considers personality and lifestyle preferences to support harmonious shared living. Its target audience includes students and city residents seeking lower-cost options in cities like San Francisco. The platform addresses rising urban housing demand by making efficient use of existing housing stock and fostering a community-oriented shared living model. Overall, HomeShare aims to lower the financial burden of city living while creating sustainable, roommate-based housing solutions.

Company Size

1-10

Company Stage

Seed

Total Funding

$5.7M

Headquarters

San Francisco, California

Founded

2016

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Simplify's Take

What believers are saying

  • The model directly targeted San Francisco affordability, a persistent pain point.
  • Its algorithmic roommate matching reduced friction for students and young professionals.
  • Landlord partnerships created supply access that pure peer-to-peer roommate apps lack.

What critics are saying

  • HomeShare shut down in April 2019 after financing failed and layoffs hit.
  • Tenant backlash followed abrupt payment changes, deposit disputes, and partition refund demands.
  • The company’s existential risk already happened: operations ceased, eliminating any recovery path.

What makes HomeShare unique

  • Founded in 2016, HomeShare matched roommates using personality and lifestyle data.
  • It converted apartments into micro-units, selling affordability through higher bed density.
  • It partnered with landlords like Equity Residential, Sares-Regis, and Fairfield Residential.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance