Wyld

Broad-spectrum hemp CBD edibles and beverages

Sales Account Manager

Field SalesUpdated on Nov 14

Full-timeBrooklyn, NY, USA$80k - $100k /yr

About the Job

Requirements

At least 5 years of experience in direct sales, sales operations, or a related field.
Experience working with a high sense of urgency and attention to detail, independently or in a team environment.
Ability to present brand information clearly and engagingly.
Ability to communicate effectively and lead peers across teams.
Ability to maintain accuracy and urgency in a fast-paced manufacturing environment.
Ability to read, write, and communicate effectively in English.
Basic arithmetic skills, including addition, subtraction, multiplication, and division.
Ability to handle confidential and sensitive information professionally and discreetly.
Proficiency with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
Ability to travel between company buildings or worksites and throughout the sales territory, which may require up to 90% travel time.
Reliable personal vehicle for marketing events; mileage reimbursement is provided at federal rates.
At least 21 years of age, as required by applicable state regulations.
Successful completion of a pre-employment background check where permitted by law.
Ability to obtain and maintain licenses, permits, certifications, or registrations required by applicable law and regulations.
Valid driver's license; an active state-issued license with a clean driving history and record is also required.
Willingness to submit to a background check, including a motor vehicle report.
Vision meeting state and motor vehicle standards.
Compliance with company safety, driving, sanitation, quality, and food safety policies.
Willingness to travel within the state territory by company or personal vehicle, stay overnight when needed, and work a flexible schedule with hours varying according to business needs.

Responsibilities

Develop and execute sales strategies to achieve individual sales quotas and grow revenue across the assigned state.
Identify and pursue new business opportunities, securing retail accounts, product placements, and distribution.
Grow existing accounts through consistent engagement, strategic planning, and identification of sales opportunities.
Drive product placement, distribution, shelf presence, and sales velocity across assigned retail channels.
Conduct in-person and phone outreach to prospect customers, strengthen relationships, and advance sales opportunities.
Negotiate placements, promotions, and account opportunities within company pricing, promotional guidelines, and business objectives.
Monitor individual sales performance and adjust account strategies to address gaps and maximize growth.
Build and maintain relationships with major retailers, key accounts, and strategic business partners.
Develop account-specific strategies to increase distribution, improve shelf placement, strengthen brand visibility, and drive product velocity.
Serve as the primary point of contact for assigned accounts, providing support and consistent communication.
Plan and execute promotions, incentives, product launches, and other sales initiatives with retailers.
Educate retail customers about Wyld brands, products, product features, and innovations to support sell-through.
Inform customers about new products, launches, and brand and sales initiatives.
Identify customer needs, address account concerns, and coordinate with internal teams to resolve issues and support growth.
Build and maintain relationships with distribution partner leadership, sales representatives, and other stakeholders.
Partner with distributors to secure product placements, expand distribution, and improve account coverage.
Educate distributor sales representatives to strengthen product knowledge, brand awareness, and confidence in selling Wyld products.
Inform distributor partners about new products, innovations, promotions, and effective sales strategies.
Coach and provide product education and sales resources to distributor representatives to help them represent Wyld and secure placements.
Monitor distributor sales activity and performance, identifying opportunities to improve engagement, distribution, and sales execution.
Communicate sales priorities, market opportunities, and strategic information to distributor leadership and representatives.
Monitor competitor activity, market conditions, customer preferences, and industry trends to identify opportunities and protect market share.
Analyze sales data, account performance, product movement, and reports to identify growth opportunities and areas requiring attention.
Evaluate product and sales performance using data and market insights to inform account strategies and priorities.
Identify trends in product velocity, distribution, and customer demand to support sales planning and forecasting.
Participate in sales meetings to review performance, discuss market trends, share customer feedback, and provide industry insights.
Communicate market opportunities, competitive activity, and customer feedback to Sales leadership and internal teams.
Represent Wyld at trade shows, industry events, customer meetings, and other market-facing activities.
Maintain knowledge of Wyld products, brands, innovations, and competitive positioning.
Build brand awareness and customer relationships through market engagement and product education.
Partner with Marketing and internal teams on promotional activities, product launches, and market initiatives.
Maintain a visible market presence through customer visits, distributor engagement, and account development.
Perform additional duties as assigned based on business needs, adapting to changes in duties or taking on new tasks.

Desired Qualifications

CPG and wholesaler management experience are strongly encouraged.
Cannabis experience is encouraged but not required.
Data analysis, Google Apps, and Salesforce CRM proficiency are a plus.
ServSafe Certification or a Food Handler's Card is preferred where applicable.

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.
-Make a Mark

-We Blaze Our Own Trail

-Brand First

-We Mean Business

Summary

The Sales Account Manager is responsible for driving sales growth and expanding Wyld's market presence across an assigned state and its retail channels, with a primary focus on major accounts and strategic retail partnerships. This role owns an individual sales quota for total state sales and is responsible for developing new business, securing product placements, growing existing accounts, and increasing product visibility and sales performance.

The Sales Account Manager works directly with retail customers and distribution partners to execute sales strategies, strengthen business relationships, and expand product distribution. Through consistent customer engagement, distributor education, market analysis, and hands-on sales execution, this role supports brand growth, improves product velocity, and strengthens Wyld's competitive position within the market.

Success in this role requires strong relationship-building, negotiation, communication, and analytical skills, along with the ability to work independently, identify business opportunities, and consistently deliver results

The duties and responsibilities below outline the expected skills, abilities, and experience required to perform this role successfully. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

Sales Strategy & Revenue Growth

Develop and execute sales strategies to achieve individual sales quotas and drive revenue growth across the assigned state.
Identify and pursue new business opportunities, securing additional retail accounts, product placements, and distribution.
Develop existing accounts through consistent engagement, strategic planning, and identification of opportunities to increase sales volume.
Drive product placement, distribution, shelf presence, and sales velocity across assigned retail channels.
Conduct regular in-person and phone sales outreach to prospect new customers, strengthen existing relationships, and advance sales opportunities.
Negotiate placements, promotions, and account opportunities in alignment with company pricing, promotional guidelines, and business objectives.
Monitor individual sales performance and adjust account strategies to address gaps and maximize growth opportunities.

Key Account & Customer Relationship Management

Build and maintain strong relationships with major retailers, key accounts, and strategic business partners.
Develop account-specific strategies to increase product distribution, improve shelf placement, strengthen brand visibility, and drive product velocity.
Serve as a primary point of contact for assigned accounts, providing responsive support and maintaining consistent communication.
Partner with retailers to plan and execute promotions, incentives, product launches, and other sales initiatives.
Educate retail customers on Wyld's brands, products, product features, and new innovations to strengthen product knowledge and support sell-through.
Keep customers informed of new products, upcoming launches, and relevant brand and sales initiatives.
Identify customer needs, address account concerns, and coordinate with internal teams to resolve issues and support business growth.

Distribution Partner Management & Development

Build and maintain strong working relationships with distribution partner leadership, sales representatives, and other key stakeholders.
Partner with distributors to secure new product placements, expand distribution, and improve account coverage across the market.
Educate and engage distributor sales representatives to strengthen product knowledge, brand awareness, and confidence in selling Wyld products.
Keep distributor partners informed of new products, upcoming innovations, promotions, and effective sales strategies.
Provide ongoing coaching, product education, and sales resources to help distributor representatives effectively represent Wyld and secure placements.
Monitor distributor sales activity and performance, identifying opportunities to improve account engagement, product distribution, and sales execution.
Clearly communicate sales priorities, market opportunities, and strategic information to distributor leadership and representatives to support consistent execution.

Market Research & Sales Analysis

Monitor competitor activity, market conditions, customer preferences, and industry trends to identify opportunities and protect market share.
Review and analyze sales data, account performance, product movement, and reporting to identify growth opportunities and areas requiring attention.
Evaluate product and sales performance on a regular basis, using data and market insights to inform account strategies and sales priorities.
Identify trends in product velocity, distribution, and customer demand to support sales planning and forecasting.
Participate in sales meetings to review performance, discuss market trends, share customer feedback, and provide insight into industry changes.
Communicate market opportunities, competitive activity, and customer feedback to Sales leadership and appropriate internal teams.

Brand Representation & Market Engagement

Represent Wyld professionally at relevant trade shows, industry events, customer meetings, and other market-facing activities.
Maintain a strong understanding of Wyld's products, brands, innovations, and competitive positioning.
Build brand awareness and strengthen customer relationships through consistent market engagement and product education.
Partner with Marketing and other internal teams to support promotional activities, product launches, and market initiatives.
Maintain a visible presence in the market through regular customer visits, distributor engagement, and account development activities.

The qualifications listed below are representative of the knowledge, skills, education, experience, and abilities required to perform this role successfully.

Education & Experience

5+ years of experience in direct sales, sales operations, or related field.
CPG and wholesaler management experience are strongly encouraged.
Must have proven experience working with a high sense of urgency and attention to detail; in a team environment or independently.
Cannabis experience encouraged but not required.

Ability & Technical Skills

Proven ability to present brand information in a clear and engaging manner.
Strong communication skills with the ability to effectively lead peers and communicate across teams.
Ability to work with a strong sense of urgency while maintaining accuracy in a fast-paced manufacturing environment.
Ability to read, write, and communicate effectively in English.
Basic math skills, including addition, subtraction, multiplication, and division.
Ability to handle confidential and sensitive information with professionalism and discretion.
Proficiency with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms; data analysis, Google Apps, and Salesforce CRM are a plus
Ability to travel between Company buildings or work sites; up to 90% of travel time required within sales territory.
Reliable personal vehicle to utilize for marketing events. Mileage reimbursement is covered at federal rates.

Certifications & Compliance

Must be at least 21 years of age, as required by applicable state regulations.
Must successfully complete a pre-employment background check, where permitted by law.
Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
ServSafe Certification or Food Handler's Card is preferred, where applicable.
Willing to submit to a background check, including a motor vehicle report 
Valid driver’s license required.
Travel Requirements: Driving in state territory utilizing company or personal vehicle as needed. Overnight stays when needed to support longer routes; lodging and meals covered by company.

Additional Requirements

Active state-issued driver's license with clean driving history and record.
Vision requirement to meet state and Motor Vehicle standards.
Compliance with all company safety, driving, sanitation, quality, and food safety policies is required at all times.
Perform additional duties and responsibilities as assigned based on business needs, including adapting to changes in job duties and or taking on new tasks as required.
Hours are likely to vary based on the needs of the business; must be willing to work a flexible schedule.

About the Company

Wyld

Broad-spectrum hemp CBD edibles and beverages

Wyld CBD makes broad-spectrum hemp-derived edibles and beverages that are vegan, gluten-free, and THC-free. Its core products are real-fruit infused gummies and sparkling waters, created with a team of food scientists to ensure consistent flavor and quality. They offer gummies in flavors like Raspberry, Blackberry, Huckleberry, and Lemon, plus targeted formulations such as Elderberry with CBN for sleep, Pear with CBG, and Peach with CBC for mood. The company distributes directly to consumers (one-time purchases or subscriptions) and through retailers like Natural Grocers, and is known for leading CBD gummy and sparkling water sales in Natural Grocers as of 2023. Wyld operates as an independent, self-funded business, aiming to broaden nationwide access to its CBD products while maintaining a focus on real-fruit flavors and predictable wellness effects.

Company size: 11-50
Company stage: Grant
Total funding: Not listed
Headquarters: Clackamas, Oregon
Founded: 2016

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