Customer Marketing Manager
Updated on 2/16/2024
Scorpion

1,001-5,000 employees

Comprehensive digital marketing services for local businesses
Company Overview
Scorpion stands out as a leading technology and service provider, dedicated to helping local businesses thrive through a comprehensive understanding of market dynamics, effective marketing strategies, and customer satisfaction. The company's competitive edge lies in its blend of advanced AI technology and human expertise, offering personalized tools that encompass SEO, advertising, email marketing, social media, lead management, and more. With a proven track record of partnering with over 14,000 business owners to reach their goals, Scorpion demonstrates a commitment to creating tailored strategies that cater to the unique needs of each business.
AI & Machine Learning

Company Stage

Seed

Total Funding

$100M

Founded

2001

Headquarters

Salt Lake City, Utah

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-4%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Salesforce
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5-7+ years in B2B customer-centric marketing roles
  • 5+ years experience in building and executing customer campaigns and programs for an organization
  • Familiarity using and maximizing Martech solutions including Salesforce, Marketo, and in a B2B environment is preferred
  • Bachelor’s degree preferred or equivalent work experience
Responsibilities
  • Develop initiatives that drive advocacy and loyalty across Scorpion’s customers
  • Lead the strategy and execution of customer advocacy programs across the portfolio of Scorpion products
  • Support the execution of the customer marketing framework to scale across Scorpion’s portfolio of products and services
  • Leverage best practices to build relevant customer marketing campaigns
  • Oversee and guide the development of materials including but are not limited to, long-form and short-form videos, blog posts, social, emails, and case studies
  • Lead Customer Marketing strategy and guide channel leads to create organic and paid campaigns to drive customer reviews to third-party vendor review sites and increase referrals
  • Responsible for measuring the impact of customer programs on revenue and communicating these outcomes across the organization
  • Liaising between the Corporate Marketing and senior leadership within the Account Management team
Desired Qualifications
  • Ability to effectively communicate and work with all levels within Scorpion including stakeholders in executive leadership, product management, product marketing, events, and Account Management
  • Possess strategic thinking
  • Ability to work collaboratively and drive actions with other functional areas of the company
  • Possess a positive attitude, collaborative working style, and strong communication and organizational skills