DC Thomson

Global media and technology solutions provider

Lead Product Designer - UX/UI, Gamification & Puzzles

Product DesignPosted on Nov 9

Full-timeRemote in UKNo salary listedRemote

About the Job

Requirements

Experience designing UX/UI for digital puzzles, mobile games, gaming products, or highly gamified digital experiences.
Experience creating products using engagement mechanics such as rewards, achievements, progression systems, personalisation, or habit-forming user journeys.
Strong experience collaborating with developers throughout build, testing, and delivery.
Experience creating or evolving scalable design systems.
A portfolio demonstrating impactful, user-centred digital product design.
Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping, and usability testing.
A strong understanding of gamification, player motivation, engagement loops, and behavioural design.
Knowledge of accessibility standards (WCAG) and inclusive design principles.
Proficiency with modern design tools such as Figma.
Ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers, in a white-label product environment.

Responsibilities

Lead the UX and UI design of key areas of the digital puzzle experience, creating intuitive and accessible products designed around engagement.
Lead the design of modern, mobile-first digital puzzle experiences.
Create intuitive user journeys that balance simplicity, engagement, and enjoyment.
Apply gamification principles and behavioural design techniques to encourage repeat play and customer engagement.
Conduct user research and translate insights into compelling product experiences.
Produce wireframes, prototypes, user flows, and high-fidelity designs.
Develop scalable design systems that support multiple puzzle formats and partner brands.
Collaborate closely with product, engineering, and commercial stakeholders throughout delivery.
Champion accessibility and inclusive design best practice.
Redesign key elements of the white-label digital offering and deliver modern user experiences aligned to the product vision.
Establish scalable and configurable design systems capable of supporting multiple puzzle types and brands.
Enhance engagement through UX, visual design, and gamification principles.

Desired Qualifications

Experience working on configurable or white-label products.
Experience supporting multiple brands, audiences, or customer experiences from a common platform.

Lead Product Designer (UX/UI) - Gamification & Puzzles (5m FTC)

DC Thomson · London, United Kingdom (Remote) · Contract · Posted 2026-11-09

Workplace: remote

Description

Shape the Future of Digital Puzzle Experiences

At Puzzler, we're on a mission to reinvent the digital puzzle experience.

As part of an exciting product transformation, we're redesigning our B2B digital puzzle platform to create a modern, engaging, mobile-first experience that delights players while supporting the needs of our partners and clients.

We're looking for an experienced Lead Product Designer (UX/UI) with a background in gamification, gaming, puzzles, behavioural design or highly engaging digital consumer products to lead this journey. You'll play a key role in transforming traditional puzzle formats into a contemporary digital entertainment experience that encourages engagement, completion and repeat play.

This is an opportunity to make a tangible impact on a well-established product as we prepare to enter new markets and accelerate growth.

What You'll Be Doing

You'll lead the UX and UI design of key areas of the Puzzler digital experience, helping create products that are intuitive, accessible and designed with engagement at their core.

Key responsibilities include:

Leading the design of modern, mobile-first digital puzzle experiences.
Creating intuitive user journeys that balance simplicity, engagement and enjoyment.
Applying gamification principles and behavioural design techniques to encourage repeat play and customer engagement.
Conducting user research and translating insights into compelling product experiences.
Producing wireframes, prototypes, user flows and high-fidelity designs.
Developing scalable design systems that support multiple puzzle formats and partner brands.
Collaborating closely with product, engineering and commercial stakeholders throughout delivery.
Championing accessibility and inclusive design best practice.
Redesigned key elements of Puzzler's white-label digital offering and delivered modern user experiences aligned to the product vision.

What Success Looks Like

By the end of the contract you will have:

Redesigned key elements of Puzzler's white-label digital offering.
Delivered modern user experiences aligned to the product vision.
Established scalable and configurable design systems capable of supporting multiple puzzle types and brands.
Enhanced engagement through thoughtful UX, visual design and gamification principles.

Requirements

What We're Looking For

Essential Experience

Experience designing UX/UI for digital puzzles, mobile games, gaming products or highly gamified digital experiences.
Experience creating products that use engagement mechanics such as rewards, achievements, progression systems, personalisation or habit-forming user journeys.
Strong experience collaborating with developers throughout build, testing and delivery.
Experience creating or evolving scalable design systems.
A portfolio demonstrating impactful, user-centred digital product design.

Desirable Experience

Experience working on configurable or white-label products.
Experience supporting multiple brands, audiences or customer experiences from a common platform.

Skills & Knowledge

You'll bring:

Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping and usability testing.
A strong understanding of gamification, player motivation, engagement loops and behavioural design.
Knowledge of accessibility standards (WCAG) and inclusive design principles.
Proficiency with modern design tools such as Figma.
Strong communication and presentation skills, with the ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers across a white-label product environment.

Please apply today with your CV and portfolio.

Closing date for applications 23rd November 2026 at 4pm

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About the Company

DC Thomson

Global media and technology solutions provider

DC Thomson is a long-standing, family-owned group with media, genealogy, technology, and marketing at its core. Its brands publish print and digital content, Findmypast offers online genealogy research, Brightsolid provides tech solutions, Fifth Ring handles marketing, and E-FWD connects energy thinkers while Energy Voice covers the energy sector. It stands out because of its 200-year heritage, integrated portfolio, and philanthropy through The Northwood Charitable Trust. Its goal is to support communities and drive positive change, especially in energy transition and sustainability.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Aberdeen, United Kingdom
Founded: 1905

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