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Marketing Automation Manager

Full-Time
$100k - $120k/yr

+ 401(k) employer match + Home office equipment stipend + Monthly technology stipend + Annual performance bonus

Mid
Remote in USA
Remote

Remote within the United States, limited to residents of California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, or Washington.

About the job

Requirements
  • Three to five or more years of experience in marketing automation, including at least two years of hands-on experience with HubSpot.
  • Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
  • Strong understanding of customer journey mapping and lifecycle marketing.
  • Ability to interpret data and make data-informed decisions.
  • Project management and cross-functional collaboration skills.
  • Attention to detail and a focus on optimizing user experience and marketing performance.
Responsibilities
  • Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
  • Design and execute marketing automation strategies across acquisition, engagement, retention, and reactivation.
  • Develop and maintain nurture programs, drip campaigns, and triggered email flows.
  • Collaborate with content, digital, and demand generation teams to align messaging and timing across channels.
  • Ensure data integrity using HubSpot and third-party tools.
  • Define key performance indicators and create regular performance dashboards and reports to track automation success and inform optimization.
  • Partner with marketing teams to align lead prioritization processes and create scoring models.
  • A/B test, iterate, and optimize campaigns based on performance data.
  • Stay current on best practices and emerging trends in marketing automation and HubSpot functionality.

About the company

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