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EBC Group

Marketing Executive/Officer - Spanish Speaking

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

  • A degree in Marketing, Journalism, Communications, or a related discipline is required.
  • A minimum of 1–3 years of relevant marketing experience is required; candidates with less experience may be considered at the Executive or Officer level.
  • Fluency in English and Spanish is required.
  • Experience with Google Analytics, social media analytics, and ranking methods is preferred.
  • Knowledge and application of current and evolving trends in digital technologies are required.
  • Ability to work in a team-based environment with internal and external partners is required.
  • Ability to conceive and write creatively for various audiences using technical information is required.
  • Strong organizational skills, attention to detail, and ability to manage multiple tasks are required.
  • Ability to use existing technology to achieve desired results is required.
  • Excellent writing, presentation, and communication skills are required.
  • Knowledge and application of current and evolving trends in the relevant discipline are required.
  • Good command of written Spanish is required.

Responsibilities

  • Develop and implement the overall digital marketing strategy to widen audience reach and raise brand visibility.
  • Plan, create, and deploy online and offline marketing campaigns in Spanish across digital channels and platforms.
  • Manage, create, and publish webpages in Spanish to optimize awareness.
  • Plan social media calendars; manage and optimize social content accounts, output, and online advertising; and grow social media communities across digital channels and platforms.
  • Set targets and monitor digital marketing key performance indicators. Use Google Analytics and other platforms and software to methodically track, analyze, and optimize communications and channel performance, and make and implement recommendations to ensure success.
  • Increase the organization's visibility and reputation on social media by recruiting and interacting with celebrities, key opinion leaders, and influencers to establish partnerships.
  • Plan and manage projects within timelines and budget to maximize awareness across digital channels and platforms.
  • Source and work closely with digital agencies to ensure digital marketing objectives and strategies are communicated and aligned.
  • Work closely with teammates and collaborate with other marketing functions to deliver comprehensive online marketing campaigns.
  • Stay current with digital trends and advancements in digital and marketing technologies, and adapt them to optimize productivity and effectiveness.
  • Ensure work product complies with company policies and procedures, privacy standards, and legal requirements.

Desired Qualifications

  • Experience with Google Analytics, social media analytics, and ranking methods.

About the Company

Company size
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Total funding
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Headquarters
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Founded
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