Innovative Metrics

Performance marketing and venture operator

Senior Media Buyer - Multiple Teams

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBeverly Hills, CA, USANo salary listedIn-person

About the Job

Requirements

Have at least 5 years of paid media buying experience with a direct response focus.
Have a proven track record scaling campaigns to $500K–$1M+ monthly spend.
Have experience in at least one of mortgage, solar, insurance, or home services.
Understand cost-per-lead optimization, funnel metrics including click-through rate, conversion rate, cost per acquisition, and lifetime value, and A/B testing frameworks.
Be able to work cross-functionally with creative teams to develop and launch high-performing ad concepts.
Have strong creative intuition supported by data and the ability to explain why ads perform.
Have hands-on experience with Meta Ads, Google Ads, or comparable platforms; Native advertising experience with Taboola or Outbrain is a plus.
Have experience with lead-generation funnels and customer relationship management systems.
Use a data-driven approach and make decisions quickly.

Responsibilities

Plan, launch, and optimize direct response campaigns across Meta, Google, YouTube, TikTok, Native, and other platforms.
Scale campaigns from testing to high six-figure or seven-figure monthly spend.
Maintain and improve cost-per-lead targets while increasing volume.
Build and manage full-funnel acquisition systems from advertisements through landing pages and leads to follow-up.
Analyze performance data daily and make rapid optimization decisions.
Collaborate closely with copywriters, designers, and video editors to ideate, test, and iterate on winning ad creatives and angles.
Translate performance data into creative insights and new ad concepts.
Identify opportunities to scale audiences, angles, platforms, and offers.
Implement tracking systems, including pixels, Conversion API, attribution tools, and customer relationship management integrations.

Desired Qualifications

Experience with Native advertising platforms such as Taboola or Outbrain.

About the Role

We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.

This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.

If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.

What You’ll Do

Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
Scale campaigns from testing to high 6-figure / 7-figure monthly spend
Maintain and improve CPL targets while increasing volume
Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
Translate performance data into creative insights and new ad concepts
Identify new opportunities for scaling (audiences, angles, platforms, offers)
Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)

What We’re Looking For

5+ years experience in paid media buying with a direct response focus
Proven success scaling campaigns to $500K–$1M+ monthly spend
Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
Strong understanding of:
- CPL optimization
- Funnel metrics (CTR, CVR, CPA, LTV)
- A/B testing frameworks
Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
Strong creative intuition backed by data (you know why ads win, not just that they win)
Hands-on experience with platforms like:
- Meta Ads (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- Native (Taboola/Outbrain) is a plus
Experience working with lead gen funnels + CRM systems
Data-driven mindset with the ability to make decisions fast

What Success Looks Like

You can take a campaign from testing to scale quickly
You consistently hit or beat target CPLs
You proactively generate and test new creative angles that drive performance
You bring structure and predictability to lead generation at scale

Compensation

Competitive base + performance-based bonuses tied to:
- Lead volume
- CPL targets
- Campaign profitability
Comprehensive healthcare coverage - Medical, Dental and Vision
401-K Plan
Paid vacation
Paid sick and mental health days
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

About the Company

Innovative Metrics

Performance marketing and venture operator

Innovative Metrics is a performance marketing company that develops and grows direct-to-consumer businesses. The company runs paid media, creative testing, lead generation, e-commerce, and operating programs across consumer categories. It serves consumer brands, internal ventures, commercial partners, and online audiences. Its operating model centers on media buying, creative production, analytics, product, and operating teams work around measurable acquisition programs. Teams work across performance marketing, media buying, creative, analytics, e-commerce, product, and operations. Its work connects digital performance marketing expertise with coordinated delivery for consumer businesses.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: United States
Founded: Not listed

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