SHOPLINE

Total e-commerce platform with social tools

Senior Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or higher is required.
At least 3–4 years of B2B marketing experience is required.
Strong analytical skills and numerical aptitude are required.
Solid knowledge of Google AdWords, Facebook Ads, and Google Analytics is required.
Familiarity with growth marketing and driving user acquisition is required.
The candidate must be able to work independently and in a timely manner.

Responsibilities

Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.
Conduct market research and competitive analysis to identify new opportunities and industry trends.
Analyze campaign performance metrics and provide actionable insights to improve return on investment and conversion rates.
Collaborate with creative teams to develop ad copy, landing pages, and marketing assets.
Monitor and report on key performance indicators, such as cost per lead, to measure campaign effectiveness.
Stay current with industry trends, best practices, and emerging technologies in performance marketing.
Identify and test new marketing channels and platforms to expand reach and improve performance.
Plan, execute, and optimize performance marketing campaigns across paid search, display advertising, social media, and affiliate marketing.

Desired Qualifications

Agency experience is a plus.

Responsibilities:

Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.
Conduct market research and competitive analysis to identify new opportunities and trends in the industry.
Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.
Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets.
Monitor and report on key performance indicators (e.g. cost per lead) to measure the effectiveness of marketing campaigns.
Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing. Identify and test new marketing channels and platforms to expand reach and drive performance.
Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display advertising, social media, and affiliate marketing.

Who we are looking for:

Bachelor Degree or above
At least 3-4 years working experiences in B2B marketing experience in growth marketing Agency experience is a plus Strong analytical skills and number sense
Solid Knowledge in Google AdWords, FB ads & Google Analytics
Familiar with growth marketing and driving user acquisition
A problem solver who can work around obstacles and is result oriented
Self-starter who can work independently in a timely manner

About the Company

SHOPLINE

Total e-commerce platform with social tools

SHOPLINE offers a comprehensive commerce platform in Asia that handles store setup, customizable themes, and multi‑channel selling. It includes social commerce tools such as Livestream, Chatbot, and a Message/Broadcast Center to turn social followers into customers, along with strong support services. Revenue comes from subscriptions, premium features, and customized solutions, with over 350,000 brands on the platform. Its goal is to help brands grow sales across social and e‑commerce channels and build lasting customer relationships through a single, unified dashboard.

Company size: 501-1,000
Company stage: Early VC
Total funding: $1.2M
Headquarters: Sham Shui Po District, Hong Kong
Founded: 2013

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