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GURU Organic Energy

Direct-to-consumer, plant-based natural energy drinks

Social Media and Community Management Specialist

Social Media Strategy & Management +1Confirmed live in the last 24 hours
Full-timeMontreal, QC, CanadaHybrid

About the Job

Requirements

  • Have 1 to 2 years of hands-on experience supervising influencer, ambassador, or brand-community programs, including creator discovery, briefs, contracts, and performance reporting on actual campaigns.
  • Have planned, developed, and created content for a brand, ideally producing TikTok videos and Reels through filming, editing, and trend execution, and writing captions suited to each platform's audience.
  • Be familiar with emerging trends, trendsetters, and growing creative communities, and translate these into ideas for GURU.
  • Be comfortable working autonomously, setting priorities without close supervision, and taking ownership of building the community and influencer program amid ambiguity.
  • Be able to use social media and analytics tools such as Meta Business Suite, TikTok Studio, Sprout or equivalent, GA4, and native platform analytics; independently extract data, identify what works, and make clear recommendations to increase engagement.
  • Have very good spoken and written proficiency in French and English.

Responsibilities

  • Monitor and respond in GURU's brand voice to messages and comments on the French and English Instagram, TikTok, Facebook, and LinkedIn accounts.
  • Publish and reshare relevant content, and engage with posts and comments that tag GURU.
  • Send product samples when needed and follow up on them.
  • Monitor community sentiment and emerging conversations, and route customer-service or product questions to the appropriate team.
  • Promptly report sensitive or negative situations and follow the escalation process.
  • Own the content calendar by planning and publishing scheduled content on TikTok, Instagram, and LinkedIn, and writing brand-appropriate captions.
  • Create content, primarily for TikTok, by spotting trends, filming, editing, and capturing spontaneous moments.
  • Contribute to content planning with the Marketing team by incorporating cultural and local moments, including the Montreal Canadiens and Montreal's creative and cultural calendar, as well as upcoming company events and promotions, coordinating with other departments.
  • Brief contracted influencers each month on content deliverables, and approve their content and invoices.
  • Build and manage an influencer campaign for each product launch by defining the brief, conducting outreach, selecting creators within budget, coordinating influencer product boxes, approving content before publication, and approving invoices after delivery.
  • Track influencer performance in innovation campaigns and ongoing activity, and use the data to refine future briefs and budget allocation.
  • Maintain the influencer program's compliance by ensuring paid partnerships are properly disclosed, content usage rights are tracked, and product claims stay within approved statements.
  • Maintain a creator directory with rates, performance history, and relationship notes.
  • Meet with ambassadors approximately every two months to review their projects, understand their support needs, inform them about upcoming company initiatives, and present potential collaborations.
  • Work with ambassadors to deliver high-quality recurring or one-off content across platforms.
  • Produce a monthly social media performance and key performance indicator report using Meta and TikTok data.
  • Use community-management, scheduling, and reporting tools such as Sprout, TikTok Studio, and Meta Business Suite or equivalent, and proactively identify engagement trends and opportunities.
  • Collaborate with Brand and Creative teams on content direction and campaign alignment.
  • Coordinate with the activation team, including university program coordination or direction, trade/shopper marketing, and activation, so that field activities and social media reinforce one another through event content, launch moments, and campus activations.
  • Execute community voice, publishing, day-to-day influencer and ambassador management, and social media reporting within the established brand and content strategy; escalate strategic issues, high-value creator selection, and budget questions.
  • Approve influencer content and invoices within the limits of the approved campaign budget, brief, and approval process.
  • Maintain continuous French and English community coverage, meet brand response-time standards, and publish consistently according to the content calendar.
  • Fully execute an influencer campaign for each product launch within budget and track its performance.
  • Maintain the ambassador meeting cadence and reliably deliver the monthly key performance indicator report.
  • Increase social media engagement measurably against a baseline established in the first month.

Desired Qualifications

  • Existing relationships with Montreal-based creators or ambassadors.
  • Experience managing an always-on brand social media presence without a large supporting team.
  • Basic design or video-editing skills.

About the Company

GURU Organic Energy

Direct-to-consumer, plant-based natural energy drinks

GURU Organic Energy makes natural energy drinks using plant-based ingredients and offers zero-sugar options like Wild Strawberry Watermelon. The drinks are sold primarily through its online store in a direct-to-consumer model that ships to Canada and the United States. The product works as a beverage designed to boost energy using natural ingredients rather than synthetic additives. The company differentiates itself by emphasizing natural ingredients, zero-sugar variants, sustainability, and a mission to clean up the energy drink industry, a stance rooted in its Montreal nightlife origins. Its goal is to provide a healthier, more sustainable energy-boosting option compared to traditional energy drinks, targeting health-conscious consumers via direct online sales and promotional discounts.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Canada
Founded
1999

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