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Royal Bank of Canada

Global banking, wealth management, and insurance

Director, Corporate Engagement and Internal Identity

PR & CommunicationsPosted on Nov 9
Full-timeToronto, ON, CanadaIn-person

About the Job

Requirements

  • Seven to fifteen years of experience managing national or regional communications strategies and initiatives, including proven experience leading digital communications platform transformation and intranet management.
  • Excellent written, verbal, and electronic communication skills, strong copywriting ability, and meticulous attention to detail.
  • People management experience, with a track record of developing high-performing teams and fostering a collaborative, inclusive team culture.
  • Strong understanding of regulatory compliance and brand governance in financial services, including experience acting as a liaison with Legal and Compliance.
  • Experience with web content management systems, HTML, responsive design, and leveraging artificial intelligence tools for content development.
  • Strong stakeholder management and relationship-building skills across lines of business, with the ability to work under pressure and meet deadlines in a fast-paced environment.

Responsibilities

  • Shape and execute RBC Royal Trust's internal communications strategy, including client-facing communications, to support business growth, internal brand reputation, and employee engagement, with a focus on digital tactics and tools.
  • Provide strategic counsel to the President and CEO and the RBC Royal Trust Operating Committee, and lead the design, delivery, and ongoing evolution of communications, internal thought leadership, sales enablement support, and digital platforms connecting RBC Royal Trust's people and partners.
  • Lead RBC Royal Trust's internal thought leadership strategy, shaping the narrative and ensuring timely, high-quality content across internal channels, including newsletters, town halls, leadership communications, and the RTnet intranet.
  • Develop internal and external partnering events to increase RBC Royal Trust's visibility and business with internal and external distribution partners.
  • Own and modernize the digital communications ecosystem supporting the role, including RTnet, artificial intelligence integration, client online sites, and internal communications technology, driving platform evolution to improve productivity, engagement, and employee experience.
  • Cultivate relationships with leaders and communications teams across RBC businesses to identify and create opportunities for RBC Royal Trust visibility and inclusion in enterprise-wide initiatives, communications, and events.
  • Plan and execute employee-focused programs and events, including town halls, national virtual events, and recognition initiatives, to build connection and reinforce RBC Royal Trust's culture and strategic priorities.
  • Support distribution teams with tools, collateral, and on-demand materials, including client proposals, sales team biographies, and event support, ensuring all tools remain current and strategically aligned.
  • Coordinate with the President's office to track upcoming market visits and speaking engagements, and proactively notify regional sales teams so they can leverage the President's presence for client meetings and relationship-building opportunities.
  • Ensure regulatory compliance and brand integrity across communications, collateral, and digital platforms, acting as the primary liaison with Legal, Compliance, and Brand.
  • Lead, develop, and manage the team, fostering a high-performing culture aligned with RBC values and RBC Royal Trust's strategic priorities.
  • Guide the business and its initiatives from a communications and engagement perspective while executing each plan tactically.

Desired Qualifications

  • Professional designation in communications or digital strategy.
  • Proficiency in French.
  • Knowledge of estate and trust services and ability to stay current on related issues.
  • Experience with video production, design, or animation software.

About the Company

Royal Bank of Canada

Global banking, wealth management, and insurance

What does RBC do? It provides a wide range of financial services including personal and commercial banking, wealth management, insurance, investor services, and capital markets to clients in Canada, the United States, and 27 other countries. How do its products work? It earns revenue from loans, mortgages, investment products, and advisory services, and uses technology to deliver a seamless client experience across a diversified set of financial services, with an emphasis on digital tools and customer service. How is RBC different from competitors? It combines scale and global reach with a principles-led culture, a strong focus on community impact, and a large, diverse workforce (94,000+ employees) to drive client outcomes and continuous innovation. What is RBC’s goal? To help clients prosper and communities thrive by delivering reliable financial solutions and services while adapting to changing needs and maintaining leadership in the financial sector.

Company size
10,001+
Company stage
IPO
Headquarters
Toronto, Canada
Founded
1864

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