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Capgemini

Global consulting, technology services, outsourcing

Managing Consultant - Marketing Strategy & Transformation

Strategy & Management ConsultingUpdated on Nov 11
Full-timeIn-person

About the Job

Requirements

  • Eight to fifteen years of relevant experience in consulting, digital services, or industry roles.
  • Experience driving marketing strategy and marketing transformation initiatives, with deep customer engagement, ideally in a consulting environment.
  • Ability to lead workstreams and deliver engagements independently from end to end.
  • Expertise in marketing operating model design and implementation.
  • Understanding of modern marketing ecosystems, including MarTech platforms such as Salesforce and Adobe; customer data, segmentation, and personalization; and omnichannel engagement and campaign execution.
  • Experience working across strategy, data, and technology teams.
  • Consulting skills including structured problem solving, executive communication, and stakeholder management.
  • Experience managing and developing team members.
  • A bachelor's degree is required.
  • Strong AI literacy, including core AI and generative AI concepts, and understanding of how these capabilities apply to enterprise transformation.
  • Ability to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness.
  • Experience working in AI-augmented ways to enhance research, analysis, and solution development.
  • Ability to collaborate across strategy, technology, data, and design to enable AI-driven solutions.
  • Understanding of responsible AI principles, including ethics, privacy, security, and governance.

Responsibilities

  • Contribute to marketing transformation engagements by supporting defined workstreams and project components.
  • Support the design and implementation of marketing operating models, including organizational structure, governance, processes, and ways of working.
  • Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members.
  • Support MarTech strategy and enablement initiatives, such as Salesforce and Adobe, and assist with AI-enabled marketing use cases in collaboration with data and technology teams.
  • Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes.

Desired Qualifications

  • An advanced degree, such as an MBA, is preferred.
  • Hands-on experience with AI-enabled marketing use cases, such as personalization, content, decisioning, and agentic solutions.
  • Familiarity with agile marketing practices and innovation frameworks.
  • Additional consulting or advisory experience.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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