R

Rivian

Makes electric pickups, SUVs and delivery vans

Marketing Lead

Brand & Creative MarketingUpdated on Nov 12
Full-timeEl Segundo, CA, USAIn-person

About the Job

Requirements

  • At least 7 years of experience leading integrated consumer campaigns, product launches, product marketing, or brand marketing at a brand, agency, or both.
  • A track record of writing briefs that unlock breakthrough creative.
  • Ability to lead cross-functional teams without direct authority.
  • Fluency with key performance indicators, budgets, and turning data into decisions.

Responsibilities

  • Own tentpole campaigns end to end, leading major brand campaigns and product launches from strategy to market, setting the pace, maintaining momentum, and holding the work to a high bar.
  • Write briefs that align teams on the objective, audience, insight, and creative opportunity.
  • Lead go-to-market coordination, bringing Creative, Social, Media, CRM, Software/Product, Communications, and Experiential teams and partners together around a campaign idea; ensure channel plans align with campaign goals and touchpoints work together.
  • Partner with Product on positioning and messaging for vehicle, software, and service launches, and own launch readiness to ensure consumer promises match the experience.
  • Work with in-house teams and agencies to assess creative against the brief and business objectives, provide actionable feedback, and review assets before they ship.
  • Partner with Marketing Operations and Finance to track spending and keep budgets on plan.
  • Set key performance indicators at campaign kickoff and analyze results to identify what worked, what did not, and why.

About the Company

Rivian

Makes electric pickups, SUVs and delivery vans

Rivian designs and builds electric pickup trucks, SUVs, and delivery vans, pairing off-road ability with electronics and software it develops itself. In 2021, its R1T became the first fully electric pickup truck on the US consumer market, ahead of larger rivals such as Ford and Tesla. It makes the R1T pickup, the R1S and R2 SUVs, and commercial vans in Normal, Illinois, and sells them directly online and in its own stores rather than through dealers. Its vehicles run on Rivian's own software, which gains features through updates sent over the internet, and most revenue comes from vehicle sales, with service and optional software adding more. Rivian was founded in 2009 and is based in Irvine, California.

Company size
10,001+
Company stage
IPO
Headquarters
Irvine, CA
Founded
2009

Recently Posted Jobs

Explore more opportunities at Rivian

See more jobs