A career as a Senior Expert, Marketing Strategy and Commercialization in the Digital and Marketing sector at National Bank means acting as a specialist in marketing and growth strategies. This position allows you to act as a strategic marketing leader at the intersection of the Product, Client Strategy, Marketing, CRM, NBA, digital channels and business lines. He actively contributes to the evolution of growth strategies by providing in-depth expertise on markets, client behaviours, competitors and value creation drivers.

Your job

Define marketing strategies for priority initiatives by establishing business objectives, target clients, success indicators and launch approaches.
Identify growth, acquisition, loyalty and engagement opportunities based on market trends, client behaviours and competitive analyses.
Develop distinctive value propositions and advance the positioning of offers in order to meet clients' needs and business objectives.
Advise teams and managers in setting priorities, developing roadmaps and arbitrage commercial and marketing investments.
Oversee the design of orientations and integrated launch plans by ensuring consistency of strategies across the different paths and channels.
Analyze the performance of initiatives, recommend necessary adjustments and contribute to the evolution of marketing practises and methods.

Your team

The Digital and Marketing business line brings together specialists who work in an agile, proactive and collaborative manner to continuously improve the client experience and create lasting value for the organisation.

In this sector, you are part of a multidisciplinary team that reports to the Chief Digital and Commercialization Officer. Our team stands out for its strategic expertise, its understanding of client needs and its ability to mobilise several partners around shared objectives.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

A Bachelor's degree in Business Administration, Marketing, Economics or a related field and at least 15 years of relevant experience.
In-depth experience in marketing strategy, growth strategy, product marketing, marketing or market development.
Influencing orientations and business decisions with managers, executives or vice-presidents.
Have developed and implemented strategies that have generated results in terms of growth, acquisition or client engagement.
Master the development of value propositions, strategic positioning and marketing strategies.
Experience in financial services, an asset.

Languages:

English, French

Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

National Bank of Canada

Senior Expert - Marketing Strategy and Commercialization

About the Job

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Desired Qualifications

About the Company

National Bank of Canada

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