Full-Time

Partnerships Manager

Data

Posted on 8/2/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$70k - $85kAnnually

+ Bonus Potential

Mid

New York, NY, USA

Hybrid position requiring in-office presence.

Category
IT Consulting
Consulting
Required Skills
SQL
Data Analysis
Requirements
  • 3-4 years’ experience in the digital advertising industry, with some experience working directly within a DMP or data platform
  • Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
  • Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish
  • Must have a “doer’s” mentality to deliver on departmental and company-wide goals
  • Excellent oral and written communication, negotiation and presentation skills
  • Experience working with a few of the following partners preferred: Krux/Salesforce, Adobe, Oracle/Bluekai, ComScore, Neustar, Pushspring, MedData, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Throtle, Lotame (or other relevant providers)
  • Ability to work with people at all levels both internally and with external partners
  • Strong Excel skills and analytically minded
  • Bachelor’s Degree required
  • SQL and media math knowledge is a plus
Responsibilities
  • Support AdTheorent Data Solutions: AT Health and AT Predictive Audiences
  • Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
  • Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
  • Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
  • Work with AT’s Product and Tech teams on the implementation of any technical integrations for data providers / broader data licensing; UAT platform audience features and provide feedback and recommendations
  • Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
  • Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
  • Communicate with data partners regarding platform updates, changes or limitations
  • Provide thought leadership around partner selection – pros, cons and guidance on usage
  • Work with Sales & Strategy on new/ ongoing client opportunities
  • Share best practices and POVs with Partnerships Team, Sales, Yield, Product and Analytics teams
  • Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
  • Collaborate on team write-ups and guides for new or updated processes, tools and platforms, learnings, and other materials

AdTheorent provides digital advertising solutions that use machine learning to enhance advertising campaign effectiveness through predictive targeting. They analyze data to identify individuals likely to take specific actions, serving a diverse range of clients across various industries. Their custom solutions include geo-intelligence for improved location targeting and a Media Activation Platform that optimizes ad placements. AdTheorent's goal is to combine technology and creativity to deliver data-driven advertising solutions tailored to client needs.

Company Stage

IPO

Total Funding

$5.1M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • AdTheorent won 'Best Cookieless Marketing Solution' in 2024, showcasing leadership in privacy solutions.
  • Recognition as 'Best AdTech Platform' in 2024 highlights strong market positioning.
  • Cadent's acquisition proposal suggests strategic growth and expansion opportunities.

What critics are saying

  • Emerging AI-driven adtech companies could erode AdTheorent's market share.
  • Cadent's acquisition may disrupt AdTheorent's business model and client relationships.
  • Regulatory changes in data privacy laws could impact AdTheorent's strategies.

What makes Adtheorant unique

  • AdTheorent uses machine learning for predictive targeting, enhancing ad campaign effectiveness.
  • Their Barometric® solution maps user IDs across devices for accurate engagement tracking.
  • AdTheorent's privacy-forward solutions eliminate reliance on cookies for audience targeting.

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