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Full-Time

Partnerships Manager

Data

Confirmed live in the last 24 hours

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

AI & Machine Learning
Consumer Software

Compensation Overview

$70k - $85kAnnually

+ Bonus

Mid

New York, NY, USA

Category
Business Research
Business Development
Business & Strategy
Required Skills
Sales
Communications
SQL
Segment
Marketing
Data Analysis
Requirements
  • 3-4 years’ experience in the digital advertising industry, with some experience working directly within a DMP or data platform
  • Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
  • Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish
  • Must have a “doer’s” mentality to deliver on departmental and company-wide goals
  • Excellent oral and written communication, negotiation and presentation skills
  • Strong Excel skills and analytically minded
  • Bachelor’s Degree required
  • SQL and media math knowledge is a plus
Responsibilities
  • Support AdTheorent Data Solutions: AT Health and AT Predictive Audiences
  • Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
  • Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
  • Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
  • Work with AT’s Product and Tech teams on the implementation of any technical integrations for data providers / broader data licensing; UAT platform audience features and provide feedback and recommendations
  • Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
  • Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
  • Communicate with data partners regarding platform updates, changes or limitations
  • Provide thought leadership around partner selection – pros, cons and guidance on usage
  • Work with Sales & Strategy on new/ ongoing client opportunities
  • Share best practices and POVs with Partnerships Team, Sales, Yield, Product and Analytics teams
  • Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
  • Collaborate on team write-ups and guides for new or updated processes, tools and platforms, learnings, and other materials

AdTheorent provides digital advertising solutions that use machine learning to enhance the effectiveness of advertising campaigns through predictive targeting. Their services include geo-intelligence and a Media Activation Platform that optimizes ad placements by analyzing both real-world and digital data. AdTheorent stands out from competitors by offering custom machine learning solutions tailored to the specific needs of clients across various industries. The company's goal is to combine technology and creativity to deliver data-driven advertising solutions that maximize campaign impact.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-8%
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Simplify's Take

What believers are saying

  • Winning multiple prestigious awards, such as the AI Breakthrough Award and Digiday Media Award, highlights AdTheorent's industry leadership and innovation.
  • The company's consistent recognition as a top workplace suggests a positive and supportive work environment.
  • AdTheorent's advanced machine learning solutions and privacy-forward approach position it well for growth in the evolving digital advertising landscape.

What critics are saying

  • The rapidly evolving digital advertising market requires continuous innovation to stay ahead of competitors.
  • Potential integration challenges and strategic shifts could arise from the recent acquisition proposal by Cadent.

What makes Adtheorant unique

  • AdTheorent's use of machine learning for predictive targeting and geo-intelligence sets it apart from traditional digital advertising solutions.
  • Their privacy-forward approach, avoiding cookies and IDs, offers a unique selling point in an increasingly privacy-conscious market.
  • The company's Cross Environment MAP optimizes ad placements by leveraging both real-world and digital connections, a feature not commonly found in competitors.