Full-Time

Senior Manager

Global Go To Market Strategy Opportunities

Posted on 6/18/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

No salary listed

Mid, Senior

Needham, MA, USA

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Market Research
Sales
Communications
Marketing
Data Analysis
Requirements
  • 3+ years of commercial related project management experience
  • Strong project and program management skills
  • Strong communication skills
  • Cross-functional influencing skills
  • Relationship building skills
  • Degree in Business Administration, Marketing, Economics, or related field (MBA strongly preferred)
  • 3+ years of experience in commercial strategy, business development, or related roles
  • Experience in a matrix consultative and/or leadership position, preferably within a similar industry
  • Proven track record of developing and implementing successful commercial strategies, playbooks, and/or highly detailed ways of working.
Responsibilities
  • Participate in the development of the company's commercial strategy in alignment with overall business goals.
  • Develop an end-to-end commercialization playbook for our key categories
  • Analyze market trends, customer needs, and competitor activities to identify opportunities for improvement.
  • Conduct market research and analysis to identify emerging trends, customer preferences, and competitive threats.
  • Use data-driven insights to make recommendations for product development, pricing, and market positioning.
  • Work closely with the Marketing, Sales Teams, and Strategic Sales & Analytics team to develop effective sales strategies and tools.
  • Provide guidance on target markets, customer segments, and value propositions.
  • Provide detailed direction to cross functional teams to ensure the commercial strategy is followed consistently and we are asking the right questions before product market launch.
  • Lead the development of go-to-market plans for new products or services.
  • Define the messaging, positioning, and channels to reach target customers via playbooks and ways of working.
  • Work closely with product development, marketing, finance, and operations teams to ensure alignment of commercial strategy with overall business objectives.
  • Communicate strategy effectively across the organization to ensure buy-in and execution.
  • Define key performance indicators (KPIs) to measure the success of commercial initiatives.
  • Regularly monitor and analyze KPIs to track progress and identify areas for improvement.
  • Ensure cross functional partners are adhering to the Commercial Playbook to ensure SharkNinja methodology is consistently delivered.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to improve efficiency and quality of life for users. SharkNinja stands out from competitors by focusing on high-performance and reliable solutions, backed by strong engineering and manufacturing capabilities. The company sells its products directly through its website and through retail partners, prioritizing customer satisfaction and brand loyalty. SharkNinja's goal is to enhance daily living for consumers around the world by providing effective and convenient home solutions.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • SharkNinja was named Technology Company of the Year by Mass Technology Leadership Council.
  • The rise of e-commerce presents an opportunity for SharkNinja to expand its online presence.
  • SharkNinja's new product launches, like the TurboBlade fan, expand their cooling portfolio.

What critics are saying

  • Increased competition from emerging brands could erode SharkNinja's market share.
  • Rapid technological advancements may outpace SharkNinja's product development cycle.
  • Volatility in raw material prices could impact SharkNinja's production costs and profit margins.

What makes SharkNinja unique

  • SharkNinja offers high-performance home appliances with innovative features like PowerDetect technology.
  • The company excels in creative branding and strategic marketing under CMO Adam Petrick.
  • SharkNinja's products consistently receive high ratings and positive reviews from customers.

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Benefits

Family Planning Benefits

Mental Health Support

Professional Development Budget

Flexible Work Hours

Paid Vacation

Remote Work Options

401(k) Company Match

Health Insurance

Company News

Stock Titan
Mar 14th, 2025
SharkNinja Named Technology Company of the Year by Mass Technology Leadership Council

NEEDHAM, Mass.-(BUSINESS WIRE)- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced it was named Technology Company of the Year by the Mass Technology Leadership Council.

Cerebral Overload
Mar 7th, 2025
Ninja Redefines Outdoor Pizza Making Experience with the Ninja Artisan(TM) Outdoor Pizza Oven

SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announces the release of the Ninja Artisan(TM) Outdoor Pizza Oven.

Stock Titan
Mar 4th, 2025
Shark Introduces TurboBlade(TM) the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling

SharkNinja's launch of the TurboBlade(TM) represents a strategic expansion of their cooling product portfolio following their initial entry into the fan category last year.

MarketBeat
Mar 1st, 2025
Private Advisor Group LLC Makes New $1.64 Million Investment in SharkNinja, Inc. (NYSE:SN)

Private Advisor Group LLC makes new $1.64 million investment in SharkNinja, Inc. (NYSE:SN).

Wazzup Pilipinas
Mar 1st, 2025
Chesca Garcia-Kramer Joins SharkNinja: A New Era of Effortless Cleaning with the Shark CleanSense IQ+

Chesca Garcia-Kramer joins SharkNinja: A new era of effortless cleaning with the Shark CleanSense IQ+.

INACTIVE