Full-Time

Senior Manager

Global Go To Market Strategy Opportunities

Posted on 6/18/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Mid, Senior

Needham, MA, USA

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Market Research
Sales
Communications
Marketing
Data Analysis
Requirements
  • 3+ years of commercial related project management experience
  • Strong project and program management skills
  • Strong communication skills
  • Cross-functional influencing skills
  • Relationship building skills
  • Degree in Business Administration, Marketing, Economics, or related field (MBA strongly preferred)
  • 3+ years of experience in commercial strategy, business development, or related roles
  • Experience in a matrix consultative and/or leadership position, preferably within a similar industry
  • Proven track record of developing and implementing successful commercial strategies, playbooks, and/or highly detailed ways of working.
Responsibilities
  • Participate in the development of the company's commercial strategy in alignment with overall business goals.
  • Develop an end-to-end commercialization playbook for our key categories
  • Analyze market trends, customer needs, and competitor activities to identify opportunities for improvement.
  • Conduct market research and analysis to identify emerging trends, customer preferences, and competitive threats.
  • Use data-driven insights to make recommendations for product development, pricing, and market positioning.
  • Work closely with the Marketing, Sales Teams, and Strategic Sales & Analytics team to develop effective sales strategies and tools.
  • Provide guidance on target markets, customer segments, and value propositions.
  • Provide detailed direction to cross functional teams to ensure the commercial strategy is followed consistently and we are asking the right questions before product market launch.
  • Lead the development of go-to-market plans for new products or services.
  • Define the messaging, positioning, and channels to reach target customers via playbooks and ways of working.
  • Work closely with product development, marketing, finance, and operations teams to ensure alignment of commercial strategy with overall business objectives.
  • Communicate strategy effectively across the organization to ensure buy-in and execution.
  • Define key performance indicators (KPIs) to measure the success of commercial initiatives.
  • Regularly monitor and analyze KPIs to track progress and identify areas for improvement.
  • Ensure cross functional partners are adhering to the Commercial Playbook to ensure SharkNinja methodology is consistently delivered.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to improve efficiency and quality of life for users. SharkNinja stands out from competitors by focusing on high-performance and reliable solutions, which consistently receive positive customer feedback. The company’s goal is to enhance consumer satisfaction and build long-term relationships, encouraging repeat purchases and brand loyalty.

Company Stage

Private

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Smart home integration offers new opportunities for SharkNinja's product compatibility.
  • The trend towards compact, multi-functional appliances aligns with SharkNinja's offerings.
  • Growing health and wellness interest boosts demand for SharkNinja's kitchen appliances.

What critics are saying

  • Increased competition from emerging smart home brands threatens market share.
  • Rising raw material costs could impact SharkNinja's profit margins.
  • Global chip shortage may delay new product launches.

What makes SharkNinja unique

  • SharkNinja offers innovative, high-performance home appliances and cleaning products.
  • The company has a strong global presence with products sold worldwide.
  • SharkNinja's PowerDetect technology revolutionizes vacuum cleaning efficiency.

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Benefits

Family Planning Benefits

Mental Health Support

Professional Development Budget

Flexible Work Hours

Paid Vacation

Remote Work Options

401(k) Company Match

Health Insurance

INACTIVE