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Full-Time

Senior Manager

Global Go To Market Strategy Opportunities

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Consumer Goods

Mid

Needham, MA, USA

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Market Research
Sales
Communications
Marketing
Data Analysis
Requirements
  • 3+ years of commercial related project management experience
  • Strong project and program management skills
  • Strong communication skills
  • Cross-functional influencing skills
  • Relationship building skills
  • Degree in Business Administration, Marketing, Economics, or related field (MBA strongly preferred)
  • 3+ years of experience in commercial strategy, business development, or related roles
  • Experience in a matrix consultative and/or leadership position, preferably within a similar industry
  • Proven track record of developing and implementing successful commercial strategies, playbooks, and/or highly detailed ways of working.
Responsibilities
  • Participate in the development of the company's commercial strategy in alignment with overall business goals.
  • Develop an end-to-end commercialization playbook for our key categories
  • Analyze market trends, customer needs, and competitor activities to identify opportunities for improvement.
  • Conduct market research and analysis to identify emerging trends, customer preferences, and competitive threats.
  • Use data-driven insights to make recommendations for product development, pricing, and market positioning.
  • Work closely with the Marketing, Sales Teams, and Strategic Sales & Analytics team to develop effective sales strategies and tools.
  • Provide guidance on target markets, customer segments, and value propositions.
  • Provide detailed direction to cross functional teams to ensure the commercial strategy is followed consistently and we are asking the right questions before product market launch.
  • Lead the development of go-to-market plans for new products or services.
  • Define the messaging, positioning, and channels to reach target customers via playbooks and ways of working.
  • Work closely with product development, marketing, finance, and operations teams to ensure alignment of commercial strategy with overall business objectives.
  • Communicate strategy effectively across the organization to ensure buy-in and execution.
  • Define key performance indicators (KPIs) to measure the success of commercial initiatives.
  • Regularly monitor and analyze KPIs to track progress and identify areas for improvement.
  • Ensure cross functional partners are adhering to the Commercial Playbook to ensure SharkNinja methodology is consistently delivered.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets, all engineered to improve efficiency and quality of life. SharkNinja stands out from competitors by focusing on high-performance and reliable products that receive positive customer feedback. The company sells its products directly through its website and through retail partners, emphasizing customer satisfaction and brand loyalty. The goal of SharkNinja is to enhance daily living for consumers around the world by providing effective and convenient home solutions.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Jump Financial LLC and TimesSquare Capital Management LLC indicate strong market confidence and potential for growth.
  • The introduction of innovative products like the Ninja(R) SLUSHi(TM) Professional Frozen Drink Maker showcases SharkNinja's commitment to continuous product development and market relevance.
  • High-profile endorsements and global brand ambassadors like David Beckham can significantly boost brand recognition and consumer trust.

What critics are saying

  • The competitive landscape in home appliances is intense, with major players like iRobot posing a constant threat to market share.
  • Relying heavily on high-profile endorsements can be risky if the public image of the ambassador changes negatively.

What makes SharkNinja unique

  • SharkNinja's dual-brand strategy with 'Shark' and 'Ninja' allows it to target different segments of the home appliance market, unlike competitors who may focus on a single brand.
  • The company's emphasis on high-performance and technologically advanced products sets it apart in the consumer goods market, where many competitors offer more basic solutions.
  • SharkNinja's strategic marketing, led by a seasoned CMO and bolstered by high-profile endorsements like David Beckham, enhances its brand visibility and consumer appeal.