Winter 2025
Posted on 8/12/2025
Delivers B2B intent data for marketing
$20/hr
Reno, NV, USA
In Person
Bombora provides intent data analytics for B2B companies to identify potential buyers. It gathers activity data through its B2B Data Co-op, then analyzes patterns and signals that indicate purchase intent. Clients subscribe to Bombora’s data and analytics tools to receive regular insights and can integrate Bombora’s data with other marketing and sales platforms to fit into existing workflows. This helps sales and marketing teams target likely buyers, tailor campaigns, and improve ROI. Bombora differentiates itself by using a data co-op approach to collect broad business activity data and by offering integrations with other platforms, enabling seamless use of intent signals in demand generation and lead generation efforts. The company’s goal is to help clients optimize their marketing and sales strategies and increase ROI by prioritizing prospects showing online buying interest.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$21M
Headquarters
New York City, New York
Founded
2014
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Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Commuter Benefits
Professional Development Budget
Lem0n.ai, an AI-powered data platform for the startup ecosystem and investment world, has been acquired by UK-based Bombora Digital. Founded by Swiss-Turkish entrepreneur Yusuf Berkan Altun in 2023, this marks his third successful exit. The company, which competes with platforms like Crunchbase and PitchBook, raised its first funding round in early 2024 at an $8 million valuation from investors including Turkey's H2O Investment and three US and Swiss investors. It also completed a successful crowdfunding campaign on Republic.com, gaining a broad individual investor base. Lem0n.ai secured strategic partnerships with DWF Labs, Arkham and Google Cloud, and sponsored Galatasaray football club in 2025. Under the acquisition terms, the entire team will remain with the platform until mid-2027.
Bombora has expanded B2beacon, its B2B campaign measurement solution, through a new integration with OpenX. The platform now provides account and buying group-level measurement across eight major digital advertising platforms, including DV360, Amazon DSP, Yahoo DSP, Viant, Basis and The Trade Desk. Initially launched in Q4 2025 on The Trade Desk, B2beacon delivers log-level impression and engagement data with match rates exceeding 90%. The solution leverages Bombora's B2B identity graph, which maps over three billion digital identifiers to business attributes, eliminating blind spots common in tag-based measurement. The expansion enables B2beacon to serve platforms representing a significant portion of B2B programmatic spend. The solution works seamlessly with Bombora audiences and requires no additional subscriptions or complex onboarding, allowing teams to evaluate campaign effectiveness across multiple platforms.
Bombora, a B2B data company, has partnered with Proximic by Comscore to create 300 new contextual audiences for advertisers. The segments combine Bombora's proprietary B2B data with Proximic's predictive AI technology, enabling targeting based on industry, job function, professional group and install data. The audiences allow brands to reach B2B decision-makers through contextual editorial placements. Advertisers can activate these segments through The Trade Desk's Contextual Marketplace or via portable Deal IDs through Microsoft Monetize, providing access to major programmatic platforms including DV360, Yahoo DSP and Adobe. The partnership demonstrates Bombora's strategy of making its B2B data accessible across advertising platforms. Bombora operates a Data Co-op of publishers and data providers, using AI models to create insights into company research behaviour.
Bombora and Simpli.fi received Dick Reed Award for Channel Advancements and Innovation by just global.
Clodura.AI partnered with Bombora to launch Buyer Intent, a feature designed to revolutionise B2B sales prospecting across the globe.