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Wunderman Thompson

Integrated creative, data-driven marketing agency

Digital Performance Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listed

About the Job

Requirements

  • At least 3 years of experience in digital performance, preferably in advertising or marketing agencies.
  • A bachelor's degree (Licenciatura) in Marketing, Communication, Statistics, Engineering, or a related field.
  • Knowledge of Adobe Analytics, Google Analytics 4, Power BI, Looker, Google Ads, and Meta Ads Manager.
  • Advanced English proficiency is required.

Responsibilities

  • Discover and communicate actionable insights about user behavior on the website and using data from digital acquisition channels.
  • Transform complex data into clear narratives and strategic business recommendations that inform marketing, product, communications, and business development decisions.
  • Monitor and analyze website traffic, user behavior, navigation flows, and conversion funnels using Adobe Analytics or Google Analytics 4.
  • Identify patterns in on-site audiences and analyze their behavior to optimize the user experience and friction points.
  • Conduct web user segmentation analysis to understand performance differences among groups.
  • Analyze paid search campaign performance, including keyword performance, cost per click, cost per acquisition, return on ad spend, and conversion rates, using Google Ads and Bing Ads.
  • Measure brand campaign performance across owned and paid digital channels, including display, social media, and video, in terms of reach, frequency, impressions, viewability, engagement, and traffic driven to the website.
  • Collaborate with conversion rate optimization and user experience teams to translate findings into concrete website improvements.
  • Create regular reports and intuitive dashboards using tools such as Looker Studio, Tableau, or Power BI to communicate channel performance to marketing and business stakeholders.
  • Transform complex data into clear narratives and actionable recommendations.
  • Work closely with Digital Marketing teams, including search engine marketing and Brand, to translate business needs into analysis requirements and provide insights for continuous optimization.
  • Proactively identify trends, anomalies, and opportunities to improve digital performance, and propose new hypotheses and analytical approaches.

Desired Qualifications

  • Experience in an advertising or marketing agency is preferred.

About the Company

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Wunderman Thompson

Integrated creative, data-driven marketing agency

Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.

Company size
5,001-10,000
Company stage
M&A
Total funding
Not listed
Headquarters
New York City, New York
Founded
1958

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