Digital Performance Analyst
About the job
- At least 3 years of experience in Digital Performance, preferably at an advertising or marketing agency.
- A bachelor's degree in Marketing, Communications, Statistics, Engineering, or a related field.
- Knowledge of Adobe Analytics, Google Analytics 4, Power BI, Looker, Google Ads, and Meta Ads Manager.
- Advanced English is required.
- Monitor and analyze website traffic, user behavior, navigation flows, and conversion funnels using Adobe Analytics or Google Analytics 4.
- Identify on-site audience patterns and analyze behavior to optimize user experience and friction points.
- Conduct web-user segmentation analysis to understand performance differences between groups.
- Analyze paid search campaign performance, including keywords, cost per click, cost per acquisition, return on ad spend, and conversion rates, using Google Ads and Bing Ads.
- Measure brand campaign performance across owned and paid digital channels, including display, social media, and video, in terms of reach, frequency, impressions, viewability, engagement, and website traffic driven.
- Collaborate with conversion rate optimization and user experience teams to turn findings into concrete website improvements.
- Create regular reports and intuitive dashboards using tools such as Looker Studio, Tableau, or Power BI to communicate channel performance to marketing and business stakeholders.
- Turn complex data into clear narratives and actionable recommendations.
- Work closely with Digital Marketing teams, including search engine marketing and Brand, to translate business needs into analysis requirements and provide insights for ongoing optimization.
- Proactively identify trends, anomalies, and improvement opportunities in digital performance, and propose new hypotheses and analytical approaches.
- Experience in Digital Performance at an advertising or marketing agency.
About the company
Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.
Company Size
5,001-10,000
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1958
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Simplify's Take
What believers are saying
- VML won Kohl's digital transformation work, signaling sticky enterprise demand in 2025.
- Healthcare and B2B remain strong; VML cites these as core growth categories.
- VML kept winning awards in 2026, including Gold at the ANDY Awards.
What critics are saying
- WPP cut hundreds of jobs in 2026, with VML employees notified directly.
- The FTC and eight states sued WPP in April 2026 over ad-buying practices.
- VML's brand is gone; integration into VML creates execution risk and identity drift.
What makes Wunderman Thompson unique
- Wunderman Thompson lives on inside VML, uniting commerce, data, and creative scale.
- VML combines 30,000 people across 64 markets, giving global delivery depth.
- WPP Open gives VML proprietary AI tooling with OpenAI, Claude, and Gemini.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Company News
Chauhan joins Enormous from Wunderman Thompson (now VML) where in his last role, he served as Managing Partner (North) & Chief Client Officer (WT India).
Hurley joins BAM from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.
In this role, Maia, who joins from Wunderman Thompson Health where she was the agency's first global CCO, will "oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access," according to a press release.
Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.
Varatharajan joins from Wunderman Thompson (now VML), where he was head of growth and consulting.