Ecommerce Analytics & CRO Specialist - German Speaker

Holycode is looking for an eCommerce Analytics & CRO Specialist with strong German language skills to join our team in Bucharest.

In this role, you will turn customer behaviour and business data into practical recommendations that improve the online shopping experience and drive measurable growth. You will work closely with Performance Marketing, Customer Experience and Operations teams, combining web analytics, experimentation and reporting to understand what influences conversion and revenue across European markets.

What awaits you:

• Analyse user behaviour across the entire conversion funnel, from landing pages and product pages to cart and checkout, using Google Analytics 4, Matomo and heatmap tools.
• Identify drop-off points and translate your findings into actionable optimisation hypotheses.
• Plan, prioritise and evaluate A/B tests and, where appropriate, multivariate tests.
• Create and maintain dashboards in Power BI or Looker Studio, making performance insights accessible to different stakeholders.
• Combine web analytics with inventory, pricing, internal performance metrics and external data sources to understand what drives business results.
• Collaborate with Performance Marketing, Customer Experience and Operations colleagues to turn insights into improvements.
• Compare performance across European markets and recommend country-specific optimisations.
• Review tracking implementations, investigate data discrepancies and coordinate improvements with technical teams.
• Help improve attribution approaches and communicate their limitations clearly.
• Monitor the impact of optimisation initiatives on conversion rate, average order value and revenue.

What we expect from you:

• At least three years of relevant experience in eCommerce Analytics, Conversion Rate Optimisation or Growth Analytics.
• Advanced proficiency in Google Analytics 4, including eCommerce event tracking and funnel analysis.
• Experience with Matomo or a comparable web analytics platform.
• Hands-on experience with Shopify and an understanding of its analytics and tracking setup.
• Experience building dashboards and reports in Power BI or Looker Studio.
• Familiarity with heatmap and session recording tools such as Hotjar or Microsoft Clarity.
• Practical experience planning A/B tests and interpreting results using sound statistical principles.
• The ability to combine data from multiple sources and translate findings into clear business recommendations.
• Experience using SQL to query and analyse data.
• A strong understanding of eCommerce metrics, customer journeys and conversion optimisation.
• Clear communication skills and confidence explaining findings to colleagues with different backgrounds.
• Business-fluent German, at C1 level or above.
• Fluent English, at C1 level.
• Availability to work onsite from our Bucharest office.

Bonus points for:

• Experience in an international or DACH-focused eCommerce business.
• Demonstrated improvements in conversion rate, average order value or revenue through analytics and experimentation.
• Experience with BigQuery and GA4 data exports.
• Familiarity with testing platforms such as VWO or Optimizely.
• Knowledge of Shopify Liquid, apps and tracking integrations.
• Experience with tag management and consent-aware tracking.
• Familiarity with ERP, inventory or warehouse management data.
• Experience incorporating weather APIs or other external datasets into business analysis.
• Experience analysing cross-border eCommerce performance and local customer behaviour.

Why you will love working here:

• Opportunities to influence business decisions and see the impact of your work.
• A welcoming working atmosphere in an open-minded multinational team.
• An office-based role in Bucharest, with close collaboration and knowledge sharing.
• All the necessary equipment to support your work.
• A budget for professional development, including courses, conferences and books.
• A flexible benefits budget.
• Premium private medical subscription with nationwide coverage.
• Skilled and experienced colleagues.
• Opportunities to build products that make a difference.
• Opportunities to learn and grow with us.

If you enjoy turning data into clear recommendations and improving how customers shop online, please submit your CV in English.