Omnichannel Supervisor / Director

Agency:

TracyLocke

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary

We are seeking an experienced Omnichannel Supervisor or Director to lead the development and execution of shopper marketing programs from strategy through measurement. The level will be determined by the candidate’s experience. This is a hybrid role that will include tactical planning and execution along with client leadership.

This individual will translate client briefs and KPIs into strategic, actionable retail plans spanning first-party retailer tactics and third-party vendor opportunities. They will manage the full program lifecycle—including planning, RFP development, vendor management, execution, optimization, reporting, and client leadership—while partnering closely with shopper strategy, creative, and account teams.

Key Responsibilities

• Be the key client partner throughout all lifecycles of an initiative (from briefing through measurement)
• Develop omnichannel retail tactical plans aligned to client objectives, shopper strategies, and KPIs.
• Evaluate and recommend the most effective first-party retail and third-party vendor opportunities.
• Lead media RFPs, vendor selection, negotiations, scopes of work, timelines, and budgets.
• Manage programs and budgets from activation through completion, monitoring performance and resolving issues along the way.
• Partner with strategy, creative, analytics (as needed), and fellow account teammates to deliver integrated shopper marketing solutions.
• Synthesize post-program data and develop clear wrap reports, key learnings, and future learning agendas.
• Manage client communications, approvals, expectations, and ongoing relationships.
• Demonstrate strong understanding of the full shopper marketing lifecycle, from strategy and creative development through execution and measurement.

• Educate clients on best practices and how retail and media tactics work together.
• Provide senior-level leadership and ensure high-quality, timely delivery across all workstreams.

Qualifications

• 6+ years of experience in shopper marketing, retail marketing, omnichannel marketing, or an agency environment.
• Experience developing and executing retailer and vendor-led programs.
• Strong understanding of first-party retail media, third-party vendors, in-store, ecommerce, digital, and experiential tactics.
• Proven ability to manage RFPs, vendors, budgets, timelines, and live programs.
• Strong analytical, presentation, communication, and client management skills.
• Ability to turn data into actionable insights and strategic recommendations.
• Highly organized, collaborative, detail-oriented, and comfortable managing multiple priorities.
• Excellent communication and presentation abilities.

Supervisor-level candidates should demonstrate strong program management and execution capabilities. Director-level candidates should additionally bring strategic leadership, senior client counsel, team leadership, and business-development experience.





$36 per hour - $48 per hour

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