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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeTexas, USA

About the Job

Requirements

  • Three or more years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record must be maintained.
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Ability to create a distraction-free home office environment.
  • Ability to work variable hours, including evenings and weekends when customer needs require.
  • Ability to travel locally within the assigned territory 2–5 or more days a week, with occasional out-of-area and overnight travel possible.
  • Regular ability to sit, stand, bend, lift, and drive.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use the company’s CRM for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales within existing accounts by selling to all sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and sales opportunities.
  • Manage an account list and travel to customer locations within the assigned territory.
  • Represent Varsity Brands and demonstrate its core values and ethical standards in business activities.

Desired Qualifications

  • Sporting goods business-to-business outside sales experience.
  • A bachelor’s degree.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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